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The Orange Underground

New ad campaign promotes “Random acts of Cheetos” (RAoC).

Part Dharma initiative, part Fight Club, and part guerilla terrorist cell, this marketing campaign for Cheetos incites its followers to “Stick it to the man” and come up with spiteful uses for the nasty bi-product of Cheeto snacking, those grimy orange fingers.

Editorial note: Whoa! You’ve found a super-old post here on BuzzFeed, from an earlier era of the site. It doesn’t really represent where we are anymore, and may in fact be totally broken, but we’re leaving it up as a part of our early history.

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