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Oceanic Air Ads

Viral marketing campaign for the fourth season of "Lost" hits TV, billboards and the web.

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Next thing you know, the Smoke Monster will be showing up in ads for Virginia Slims.

Editorial note: Whoa! You've found a super-old post here on BuzzFeed, from an earlier era of the site. It doesn't really represent where we are anymore, and may in fact be totally broken, but we're leaving it up as a part of our early history.