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Nutty Buddy

An athletic cup and its web video campaign.

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Mark Littell, a MLB former pitcher, has been marketing the Nutty Buddy via a YouTube video that shows him taking a baseball to the crotch and walking away unscathed - it's the America's Funniest Home Videos of ad campaigns.

Editorial note: Whoa! You've found a super-old post here on BuzzFeed, from an earlier era of the site. It doesn't really represent where we are anymore, and may in fact be totally broken, but we're leaving it up as a part of our early history.

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