That's right: They want to spare animals via man-made meat. Of course, the ability to grow meat in the lab, providing the FDA would approve it, would be so wildly lucrative that $1 million would seem like a pittance in comparison.
Editorial note: Whoa! You've found a super-old post here on BuzzFeed, from an earlier era of the site. It doesn't really represent where we are anymore, and may in fact be totally broken, but we're leaving it up as a part of our early history.