This line of jackets, jeans, hoodies and 'tees' are emblazoned with your favorite cereal icon: Toucan Sam, Tony the Tiger, Dig'Em the Frog and Cornelius the Rooster. This has to be the most ridiculous attempt to urbanize a brand, ever.
Editorial note: Whoa! You've found a super-old post here on BuzzFeed, from an earlier era of the site. It doesn't really represent where we are anymore, and may in fact be totally broken, but we're leaving it up as a part of our early history.