Kellogg’s Street Wear

Kellogg’s Cereal has released a line street wear in conjunction with a company called Under the Hood.

This line of jackets, jeans, hoodies and ‘tees’ are emblazoned with your favorite cereal icon: Toucan Sam, Tony the Tiger, Dig’Em the Frog and Cornelius the Rooster. This has to be the most ridiculous attempt to urbanize a brand, ever.

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