The fake Nigerian soda behind this week’s biggest viral video.

So that “bird poo in reporter’s mouth” everyone sent you this week was actually the first salvo in a very meta marketing campaign for Frumondah, a non-existent African soft drink. A new video from Bob Odenkirk explains the ties. Leaving us to wonder: How long until Frumondah joins the list of defictionalized goods?

Editorial note: Whoa! You’ve found a super-old post here on BuzzFeed, from an earlier era of the site. It doesn’t really represent where we are anymore, and may in fact be totally broken, but we’re leaving it up as a part of our early history.

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