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Brand Irony

When brands end up in the wrong context, their messages get skewed.

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Context has meaning, too. Sharad Haksar's photo series uses brands ironically in India, but brand irony is everywhere you look.

Editorial note: Whoa! You've found a super-old post here on BuzzFeed, from an earlier era of the site. It doesn't really represent where we are anymore, and may in fact be totally broken, but we're leaving it up as a part of our early history.