Advertising Nothing

Diet Coke’s new ad campaign happily trumpets the fact it’s 99 percent water.

We guess when bottled water costs more than soda, comparing your product to water makes a weird kind of sense.

Editorial note: Whoa! You’ve found a super-old post here on BuzzFeed, from an earlier era of the site. It doesn’t really represent where we are anymore, and may in fact be totally broken, but we’re leaving it up as a part of our early history.

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