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The Business of StarCraft

Have you ever had the feeling that running a business is essentially the same as playing StarCraft, or vice versa? These two disciplines may have more in common than you think. Therefore, scrap your fancy business 101 text books and your overpriced MBA diplomas. StarCraft can give you all the schooling you’ll ever need.

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  • Starting Your Empire

    First, you need enough capital to afford a command center, which is your center of operations. Luckily, in videogame land, you start with one of these already built, letting you skip the real backbreaking work needed to get one of these up and running.

  • Manpower

    After setting up shop, you need to employ cheap labor. You can call them SCVs, drones, minimum wage workers, what’s the difference? Unfortunately, these mass workers have a short lifespan; only 50 health and close to nothing when it comes to armor and weapons. But, don’t worry they’re a dime-a-dozen. A new one can be deployed in the mineral fields as fast as you can say “En Taro Tassadar.” In the end, they’ll serve as the foundation to your empire as they’ll tirelessly acquire resources for you. All you’ll need to do is sit back and bark out orders.

  • Expansion

    One rule in business is “expand or perish!” The more money you have means there’s even more to be made. But let’s not get too ahead of ourselves. Before you leave your little nest, make sure to hire some reinforcements. These guys are fundamentally the same as your mass workers. The only difference is you have to pay them a bit more because they spent four years in some training academy or whatever. Their price tags depend on their specialization. These guys will literally kill for you, run around in circles, or do whatever you want as long as you can afford their cost. Just don’t let them realize that they and the rest of your minimum wage SCVs serve the same basic purpose: making you disgustingly rich. Some of these specialized units have formidable egos. After you’ve amassed a considerable army, it’s time to scout for greener pastures. At first, you’d want to look for vacant mineral and vespien fields without land titles or intellectual properties. But if you have your heart set on a place occupied by a smaller, laughable force, then, by all means, give ‘em hell!

  • Rinse and Repeat

    There’s no better feeling than having successfully expanded your empire. You feel more powerful, untouchable, indestructible, as damn well you should. Though, don’t get too complacent. Remember, as long as there are more minerals and gasses to harvest, the more reasons there are for you to own them. So get cracking! Hire more hands, build more command centers, and keep doing this until every single mineral is attached to your name.

  • Competition

    Sometimes, you’ll find someone who is equally ambitious, if you haven’t destroyed them already. They’ll be looking to ruin your fun by trying to invade your half of the map. Do not let them get the best of you. Harass them with reapers; send one of your workers to spy on them; send wave upon wave of hapless marines to their deaths. Your conscience must be numb as Kerrigan’s Zerg-infested heart by now, so use your cunning and deviousness to get the job done.

  • Retirement

    When all is said and done, you’ll have more money than God. Not that it will matter because you will already be delusional enough to think you’re a God. Eventually, however, old age will pull you back into reality, and the last things that you will hear is someone telling you that all your mineral fields and vespien geysers have been depleted.