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A History Of "Frisco" In Headlines

For a bunch of people who claimed to hate it, "Frisco" sure showed up a lot in the Frisco newspapers.

For a town that claimed to hate "Frisco", there was no shortage of references to it in the local papers over 170 years. A constant stream of op-eds railed against the term, but "Frisco" was freely and frequently used in advertisements, headlines and sporting news in the same papers.

While editors may have hated it, people were saying "Frisco".

Google ngram / Via

Google ngram of 'Frisco'

...including those in Frisco

CDNC / Via

L.A. was awfully obsessed with Frisco

CDNC / Via

While towns in Northern California seemingly used it as a term of endearment, the papers in Los Angeles (specifically the Herald) used it at any and every opportunity, usually in a fashion that can best be described (today) as trolling.

I do get the sense that a lot people outside Frisco intentionally used "Frisco" to piss people here off.

All of these newspaper clippings are from the California Digital Newspaper Collection. It is a national treasure. Regardless of what you think of Frisco, please donate. And you should also read Daisy Barringer's epic and well-researched post on Frisco.

And now, Behold Frisco.


San Francisco Call, 16 May 1890 / Via

Frisco! Frisco!

San Francisco Call 17 May 1890 / Via

Frisco on a roll

Daily Alta California, 11 November 1889 / Via

Frisco on top

San Francisco Call 11 April 1892 / Via

Did you hear about Frisco?

San Francisco Call, 4 August 1899 / Via

Of course I heard about Frisco!

San Francisco Call, 5 February 1899 / Via

Frisco's on the way up

Daily Alta California, 22 November 1889 / Via

Everybody loves Frisco!

San Francisco Call, 25 May 1897 / Via

The girls Love Frisco

Placer Times, 9 March 1850 / Via

The boys love Frisco

San Francisco Call, 8 September 1892 / Via

Los Angeles does not love Frisco

Daily Alta California, 13 March 1888 / Via

Can't stop won't stop

San Francisco Call, 15 February 1904 / Via

Wait what?

San Francisco Call 5 June 1892 / Via

Oh dear!

Los Angeles Herald, 11 Dec 1905 / Via

Frisco descending

Los Angeles Herald, 1 October 1899 / Via

Rock bottom

San Francisco Call, 3 November 1892 / Via

Let us remember Frisco in poetry

Daily Alta California, 11 November 1878 / Via

Take me down to Frisco city, where the grass is green and the girls are pretty

Daily Alta California, 28 October 1878 / Via

Oh look another Frisco poem

Just kidding. but trust me, there is no shortage of Frisco poems in the CDNC archives. People reeeally liked to write poems about Frisco.

People also liked to write articles asking, requesting, demanding and pleading not to call Frisco "Frisco".

Frisco vulgarisms

Elevator (San Francisco), 12 April 1873 / Via

No really, please do not call it Frisco

Daily Alta California, 14 March 1877 / Via

WTF did you seriously just call it Frisco?

San Francisco Call, 9 November 1905 / Via

What about this do you not understand?

Madera Tribune, 5 June 1930 / Via

The weather is perfect on Mars

San Francisco Call, 16 March 1912 / Via

Seems like you got the message

San Francisco Call, 16 March 1912 / Via

In addition to poems and missives, there were a lot of ads that mention Frisco. A. lot. of. ads. Over 2000 in the local papers alone. Here are a couple that are awesome.

Frisco is refreshing!

San Francisco Call, 7 June 1905 / Via

Say "Frisco" and you will live forever

San Francisco Call, 11 June 1905 / Via

Dance, Frisco, Dance!

San Francisco Call, 16 March 1913 / Via

Of course there was going to be a GIF in this post.

GIF 1913a / Via

Please write back, Frisco

San Francisco Call, 20 July 1905 / Via

People said Frisco in very real, very desperate ways.

Whither Frisco

Frisco is embracive. Frisco is divisive.

Do not fear Frisco. Do not overuse Frisco.

Respect Frisco, for it is a part of our history. Frisco is our story.

But for the record, if you say "S*n Fr*n" I will kick you very ass where you stand.