23 Asian–Owned Small Business You Should Follow On Instagram And Support ASAP
Some of these small businesses also donate their proceeds to several AAPI, BLM, and more organizations in hopes to create lasting social change.
We hope you love the AAPI–owned small businesses we recommend! BuzzFeed may collect a share of sales and/or compensation from some of links on this page, but we always feature businesses we love and stand behind. We would like to encourage you to shop small and support your local businesses whether it's buying a gift card, purchasing their merchandise, or liking/sharing/commenting on their social media channels!
1. Peachy Stitches
Peachy Stitches is a Chinese-owned, California-based small business where founder Mollie Pirkle hand-crochets Amigurumi-inspired plushies based on your pets, favorite characters, favorite people, and more!
These make great personalized gifts for your loved ones or even when you want to treat yourself to something cute! Pirkle also makes scrunchies and plush keychains of your favorite things from boba to animals to blobs.
DM them on Instagram for any custom commissions or check out all of their products at PeachyStitchesStore on Etsy!
2. Goldune
Goldune creates sustainable home, lifestyle, and personal care items that add more color and joy to one's life as a sustainable product should! Iranian American founder Azora Zoe built Goldune based on creating an inclusive marketplace for sustainably sourced and produced goods.
That means that 72% of their brands are women-owned and 39% are led or founded by BIPOC. They also offer a circularity/buy back program where they will pay you to keep select products out of a landfill!
Check out all of their products on Goldune!
3. Audae & Co
Audae & Co, a Cambodian Chinese Vietnamese–owned small business based in California, offers scientifically preserved luxury roses that last YEARS! The Everlasting Roses are 100% natural and still hold the lovely aroma that everyone enjoys from roses.
Founder Anthony Khun created this brand in hopes to help signify how much you love the important people in your world with a gift such as this. Audae & Co will design an arrangement for you, or you could design your own to make it a one-of-a-kind gift for your loved ones. If it can be envisioned, they will bring it to life!
Check out all their products at Audae & Co!
4. Rifruf
Based in Queens, Rifruf provides dog shoes for your pup to be able to walk without their cute paws getting burned by scorching hot summer sidewalks, freezing from the cold winter snow walks, or even getting cuts from rough terrains.
The shoes are created with high-quality materials used to make human sneakers. The company believes that "if we would not wear it, neither should our dogs". With Rifruf shoes, your dog can look their best and live their fullest, every step of the way!
Check out all their products at Rifruf!
5. BoutiqueDeMai
Amongst various other products, BoutiqueDeMai handcrafts boba/bubble tea/tapioca tea keychains, so you can take your favorite drink with you wherever you go!
The Chinese American–owned small business is based in California and donates 20% of their boba keychain proceeds to the Asian Women Alliance, which combats anti-Asian racism and crimes and drives social, political, and economic change for the AAPI community.
Check out all of their products at BoutiqueDeMai on Etsy!
6. Baisun Candle Co.
Baisun Candle Co. is a Chinese American–owned small business located in Delaware that creates handcrafted artisanal soy candles and strives to perfect their blends to replicate specific notes that resemble fragrances and aromas that many Asian Americans grew up surrounded with. Founder Brandon Leung has also been able to help raise $4,000+ to Hate Is A Virus and $230 to Red Canary Song and is continuing to raise funds for more organizations!
Check out all of their products at Baisun Candle Co!
7. Sew Angelik Designs
Sew Angelik Designs is a California-based small business where Filipina founder Moira Camacho handmakes stylish accessories such as face masks, wristlets, scrunchies.
The shop wanted to emphasize that face masks not only keep you safe but also act as statement pieces that would add some flair with your outfits! Check out her page to see some fun floral designs, your favorite characters, of course fashion friendly plaids and solids, and more!
Check out all of their products on SewAngelikDesigns on Instagram!
8. Private Paradise Co.
Private Paradise Co. creates fan-made merchandise from apparel to accessories to lifestyle products for the BTS ARMY, and their products and packaging for their customers are created from sustainable and recycled materials.
The Vietnamese Canadian–owned, California-based small business founder, Susan Pham, also created a Black Lives Matter necklace, where the proceeds will go towards victim, protesters, and Black-owned businesses. They also have a Stay Gold pendant, where proceeds are donated to support several AAPI organizations! So far, they have raised $1,600 to donate to several BLM support channels and $715 to donate to several AAPI support channels.
Check out all of their products on Private Paradise Co!
9. Tuk Tuk Box
Tuk Tuk Box offers curated Southeast Asian boxes and products in hopes to honor and share all of their favorite Southeast Asian foods with the world! Lao Isaan American founder Christy Innouvong-Thornton and Southeast American cofounder Bea Aurelio-Saguin hope that creating this cross-cultural bridge will foster social change in the world.
Tuk Tuk Box partners with organizations like Courageous Kitchen, which works with children in Bangkok to fight poverty by providing both broad and specialized skills for future employment opportunities.
Check out all of their products on Tuk Tuk Box!
10. Ippo Designs
Ippo Designs creates affordable, unique jewelry and stationery (some based on your favorite childhood animes and boba~). This Taiwanese American–owned business is based in California and founder Agnes Jang also donates 10% of the proceeds to a different nonprofit charity each month!
Her most recent donations went to Stop AAPI Hate, National Asian Pacific American Women's Forum, and Asian American Legal Defense Education Fund.
Check out all of their products on Ippo Earrings on Etsy!
11. Bachans
Bachan's Japanese Barbecue Sauce is an umami–filled, teriyaki-ish sauce that has been passed down and improved over generations of founder Justin Gill's family. The company is named in honor of Gill's Bachan, meaning Granny in Japanese, who would cook up the most amazing meals for as long as Gill can remember.
Aside from sauce, the company also sells Bachan–themed apparel including a Stop Asian Hate Tee where the proceeds will be donated to the Stand With Asian Americans Fund!
Check out all of their products on Bachans!
12. Faceted Beauty
Located in Massachusetts, Faceted Beauty creates beautiful, reusable, custom-fit press on gel nails that can be worn up to 14 days and can be reused over 3x. Proudly queer, Southeast Asian American female founder Lisa “Liv” Estrella Yang hopes that these custom nails can help celebrate and embrace people's multifacetedness within and outside of the beauty industry as “because beauty transcends a one-size-fits-all.”
They are currently hosting a giveaway in collaboration with other female AAPI owned small businesses to help celebrate, support, and uplift each other within community!
Check out all of their products at Faceted Beauty!
13. Catch Feelings Designs
Based out of California, Daniel Ngo creates super cute sweatshirts, blankets, pencil cases, and stickers based off your favorite Asian snacks and drinks.
There's even a sweatshirt with a corgi drinking milk tea, which is absolutely adorable, and the Soju + IV bag hydration sweatshirt seen here! Founder Daniel Ngo hopes to bring some laughter and joy into people’s lives with his work.
Check out all of their products at CatchFeelingsDesigns on Etsy!
14. Slant'd
Slant'd is a magazine that celebrates Asian American identity, one story at a time. Each issue centers around a relevant theme that allows writers, artists, and creators across generations, locations, and experiences to express their stories in their own unique, creative ways.
They also host events that celebrate the community, and sell various other products including the Full Bellies, Full Hearts Cookbook featured here where a portion of sales go to Heart of Diner.
Check out all of their products on Slant'd!
15. Nguyen Coffee Supply
Nguyen Coffee Supply is the first specialty Vietnamese coffee company in the United States importing via direct-trade and roasting in Brooklyn.
Founder Sahra Nguyen, a first-generation Vietnamese American, was also one of the community leaders who teamed up with GoFundMe to start the Support the AAPI Community Fund — where GoFundMe will issue grants to trusted AAPI organizations working to rectify the racial inequalities in our society. Grab your coffee grounds and join the Vietnamese Coffee Movement!
Check out all of their products on Nguyen Coffee Supply!
16. Made In Chinatown
Welcome to Chinatown supports Chinatown businesses and amplifies community voices generating the momentum needed to preserve one of New York City's most vibrant neighborhoods. Their shop, Made in Chinatown, sells products created in collaboration with Chinatown restaurants and the profits will go back to these restaurants to help bring them extra income during these uncertain times.
They have also hosted initiatives such as the Longevity Fund, which plans to distribute small business grants to Manhattan's Chinatown, and the Sik Faan Fund, which helps donate meals and make money for Chinatown restaurants.
Check out all of their work and products on Welcome to Chinatown!
17. Mas & Nobu
Mas & Nobu is an accessory brand based in California by Japanese American founder Stacey Oku, who named the brand after her two grandmothers. These lenticular illusion earrings are inspired by sensu fans and are made of linen texture paper and often with optical illusions that share thoughtful messages.
They've been featured on Freeform's Grown-ish worn by Yara Shahidi herself! Mas & Nobu is currently working with Vigilant Love to raise funds in support of their movement to work against violence and anti-Muslim prejudice.
Check out all of their products on Mas & Nobu!
18. Sạch
Sạch, meaning "clean" in Vietnamese, was created in California by a Vietnamese American couple, Tram and Kevin, in hopes of paying tribute to their heritage and represent their hope in creating meaningful, eco-friendly products.
The candles are eco-friendly, all-natural coconut wax candles that will instantly make your space feel nice, cozy, and homely!
Check out all of their products on Sạch!
19. Milk and Honey Clay
Milk and Honey Clay is a Filipina–owned small business based in Oregon offering customized minimal handmade accessories to add a little more flair to your look! Founder Jayna Greenleaf-Perez started Milk and Honey Clay as a passion project in order to bring awareness to the injustice of human trafficking.
For each handcrafted pair of clay earrings sold, 20% of the profit is donated to anti-human trafficking organizations in the US and around the world!
Check out all of their products on Milk and Honey Clay!
20. Banana
With beautiful artwork, inspiring editorials, delicious family recipes, and so much more, Banana Magazine strives to create a voice for contemporary Asian culture.
Their newest issue features intimate conversations with Bowen Yang, The Fung Bros, and many more voices that help highlight opinions and ideas of the Asian-American community.
Check out all of their products on Banana!
21. Love and Pebble
Love & Pebble is a Vietnamese–owned beauty brand that uses no dyes/fragrances, is cruelty-free, and uses sustainable packaging.
They strive to help on your journey to clear skin and self-worth and believe that "when you value your inner beauty, your outer beauty shows through." Love & Pebble partners with Room to Read, which in an organization that helps young girls who can't read transform into lifelong learners!
Check out all of their products on Love & Pebble Skincare!
22. Chunky Paper
From Pokémon to Mahjong to fruits and so much more, Chunky Paper handmakes unique red envelopes to help celebrate special occasions and give a fresh take on the traditional red envelopes!
They also create merchandise, art prints, and stickers including a "Not Your Model Minority" sticker with which a portion of the proceeds are donated to the Asian American Legal Defense and Education Fund.
Check out all of their products on Chunky Paper!
23. Wing on Wo & Co.
Wing on Wo & Co. is the oldest operating store in NYC’s Chinatown. They have created the most beautiful, best quality porcelain ware since 1890, and they spearheaded the W.O.W. project: a women, queer, and trans–led community initiative that uses art and activism to grow and protect NYC Chinatown’s creative culture in a time of rapid change.
Check out all of their products in their shop in New York City's Chinatown or on their Wing on Wo & Co. website!
What are some of your favorite Asian American and Pacific Islander–owned small businesses? Comment them down below!
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