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18 Black-Owned Beauty Products You Seriously Need In Your Life

I'm not kidding, all these products are a must-have!

We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

1. Nyakio Kenyan Coffee Face Polish — a creamy scrub to gently exfoliate, restore, and retivatalize your skin with antioxdents, caffeine, shea butter, and jojoba oil.

Founded by Nyakio Grieco who's of first-generation Kenyan descent and based her brand on family beauty secrets she learned from her grandmother, who was a coffee farmer.

This product is vegan and cruelty-free! It's also, formulated without sulfates, parabens, phthalates, formaldehyde, and mineral oils.

Promising review: "I've always had a love/hate relationship with exfoliating products. They either worked too well (as in harsh scrubs that dry out my skin) or didn't work at all. All it took was one application of this for me to fall in love. My skin was immediately noticeably smoother and softer without causing any dryness or skin damage." —Carolyn

Get it from Ulta for $22.90 (originally $32).

2. Beauty Bakerie Wake & Bake Face Oil — it'll help hydrate, calm, and nurture dull and dry skin back to life without a greasy residue. You can also use it on your hair, nails, and lips.

Instagram: @beautybakeriemakeup

Founded and created by Cashmere Nicole in 2011 who started as a one-woman operation, putting herself through college and nursing school while being a single mother. She was diagnosed with breast cancer and decided to use Beauty Bakerie as a platform to bring awareness to the disease. Now it's a $5M brand and every makeup lover's favorite.

This product is vegan and cruelty-free!

Promising review: "I started using this as part of my daily makeup routine and am obsessed. My skin has never felt so amazing, even with a full face of makeup. It keeps your skin super hydrated and gorgeous. You definitely need to give it time to absorb before you apply any other product on top, but it works wonders." —Jay

Get it from Ulta for $28.

3. Scotch Porter Hydrate & Nourish Beard Conditioner to clean, soften, and nourish unruly beard hair and prevent shedding for a better, overall healthy beard.

Scotch Porter was founded and created by Calvin Quallis, who started off by opening a barbershop in his neighborhood. From there he began experimenting with different non-toxic ingredients in his kitchen. He believes men should cost effectively be able to take care of themselves without harmful chemicals. Hence, Scotch Porter.

This product is formulated without silicones, petroleum, mineral oil, or parabens.

Promising review: "After spending hundreds of dollars on other products, finally there's something that makes my dry, brittle, and curly beard softer and more manageable. Not to mention, the scent is great and the wife loves it." —Amazon Customer

Get it from Amazon for $20.

4. Alaffia Coconut & Coffee Berry Body Wash for gently cleansing away pollutants while helping your skin maintain its natural moisture level.


Olowo-n'djo Tchala, born in a village in Togo, Africa, is the founder and director of Alaffia. When he met his wife in 1996, he came to the United States with a 6th-grade education. Tchala studied hard to get into the University of California and realized his communities in West Africa and women like his mother needed to be compensated a fair price for their resources and knowledge. Therefore, he created a safe skincare line with positive health benefits — that also gives back and empowers women and communities in Africa.

With 100% Certified Fair Trade Ingredients, this product is formulated without sulfates, parabens, dyes, and phthalates! Purchase funds of Alaffia help to break the poverty in Togo, Africa.

Promising review: "This is one of my most favorite body washes. It leaves your skin super soft. There are different products I use from this company and they have never disappointed me. This product has a light fragrance, not overpowering at all. This container will last you awhile too." —Amy Rachelle Cobb

Get it from Amazon for $11.24.

5. Coloured Raine Cosmetics Queen of Hearts eyeshadow palette to give you a vibrant day-to-night look with each wear.

Coloured Raine Cosmetics was founded by Loraine Dowdy in 2013 with a goal to create a unique cosmetics line that expressed inclusion and diversity with vibrant shades for all women of color.

This product is cruelty-free!

Promising review: "I love this palette! Colors and pigmentation are stunning. It's better than a lot of my high-end palettes." —Erin Randall

Get it from Coulored Raine for $42.

6. Miss Jessie's Jelly Soft Curls for leaving your curls defined, bouncy, hydrated, and crunch-free.

One of the first major natural hair care lines to hit the shelves of Target, Miss Jessie's was founded by sisters Titi Branch and Miko Branch. In 1997, they opened a popular salon in Brooklyn, NY, dedicated to curly hair. Then they launched their natural hair care line in 2004, named after their grandmother.

Promising review: "It does what it says. Delivers great soft and shiny curl. I also find it helps to detangle my hair as I style with it. I use Jamaican black castor oil before applying the product as it adds additional moisture and shine." —Adamma

Get it from Amazon for $20.63.

7. Iman Cosmetics Second To None Luminous Foundation — a powder foundation with vitamin E for sheer, radiant, and flawless coverage.

One of the first cosmetic and skincare collections designed for women of color —Iman launched IMAN Cosmetics in 1994 with African American, Asian, Latina, and multi-cultural women of a variety skin tones in mind.

Promising review: "Favorite foundation ever! A lightweight, buildable, medium to full coverage foundation that's great for any occasion! I always get compliments on how flawless my skin looks." —Kelsy

Get it from Amazon for $16 (available in 11 colors).

8. The Lip Bar matte liquid lipstick — it'll become your go-to for a sexy look that'll go on seamlessly in one swipe — and will last all day.


Launched in 2012 by founder and CEO Melissa Butler, The Lip Bar wanted to challenge the standard of beauty with a range of radiant lip colors that are affordable, vegan, and cruelty-free — while ultimately making women of color look and feel amazing while wearing it.

This product is non-toxic, vegan, and cruelty-free!

Promising review: "AMAZING!!! I own over 150 liquid lipsticks and this formula is just amazing. I love liquid lipsticks that are deep and rich in pigment in one swipe but not streaky and thick. These feel like nothing is on the lips but give you a full coverage opaque lip (I have very dark pigmented lips with lots of lines). These also do not emphasize this wrinkly lines on my lips and it doesn't flake or ball up." —CriscianaCoco

Get it from Target for $12.99 (available in 12 colors).

9. Mielle Organics Babassu Oil & Mint Deep Conditioner to lock in moisture and strengthen hair while fighting frizz and taming flyaways for smooth and playful curls.

Instagram: @mielleorganics

Founder and CEO Monique Rodriquez launched Mielle Organics in 2014 with an array of products that focus on healthy hair, skin, nails, and immune system.

This product is cruelty-free and formulated without sulfates, parabens, aluminum, and phthalates!

Promising review: "I have 4a, high-porosity hair — which just means my hair is naturally very curly, and naturally very dry, which creates a lot frizz. This product is so good! It provides moisture, strength, definition, and shine, all while giving your hair softness. It literally melts away any tangles. Usually, I use deep conditioners that do one or two of those things, but I've never used one that solves every problem my hair has — until now. I would highly recommend this to anyone, whether you have natural or relaxed hair." —M. Walker

Get it from Amazon for $12.29 (available in three styles).

10. Tropical Isle Living Jamaican Black Castor Oil that'll help nourish skin, hair, beards, and nails to a fuller and healthier state.

Lois Hines co-founded Tropical Isle Living and Jamaican Black Castor oil with her late husband who based the line on the passion for their Jamaican Heritage and their grandmothers' traditions.

Promising review: "So I used this for the first time last night. I applied it and added a few drops of essential oils and slept with a shower cap on. I have had three surgeries in the past year and my hair has been falling out and is extremely brittle and thin. I am caucasian and in disbelief on how my hair feels a lot fuller, looks shiny, and healthy after one single use! I have tried so many things and I think this may actually be the 'miracle' product! I'm in total disbelief!" —Holly

Get it from Amazon for $6.99.

11. TGIN Honey Miracle Hair Mask — its made with raw honey to moisturize and treat dry, itchy scalps and olive oil for penetrating even the driest hair, making it more manageable, hydrated, and shinier.

Chris-Tia Donaldson is the founder and CEO of Thank God It's Natural (TGIN). During law school, she decided to stop relaxing her hair and realized there weren't a lot of products for women with curly hair. So she decided to learn about natural hair and compiled her findings in a book, which she then transitioned into a product line.

This product is cruelty-free and formulated without sulfates, parabens, aluminum, and phthalates!

Promising review: "This stuff is my holy grail conditioner. I've been natural for about seven years now. My hair just stopped responding to the deep conditioner I had been using and it seemed like it was just sitting on top of my hair and not truly penetrating the hair shaft. I decided to give this a try and have never gone back to anything else. This leaves my hair feeling soft, moisturized, shiny, and manageable. My hair hasn't felt and looked this good in a long time and is back on a growing trend again." —T Davenport

Get it from Amazon for $13.29.

12. Uncle Funky's Daughter Ultimate Travel Kit to hydrate and maintain your curls on vacation so you won't have to worry about carrying around a ton of hair products!


Renee Morris bought the natural hair care brand Uncle Funky's Daughter in 2014, after realizing she didn't want to work for someone else and wanted to become an entrepreneur. Reintroducing some of the brand's popular formulas and creating new products that focus on the health and longevity of natural hair.

This kit includes a leave-in conditioner and curl revitalizer; a curl stimulator; a moisturizing cream; and a curl shine creme.

Promising review: "I love the kits because you are not committing to a larger bottle of product (or wasting time and money). So far, the Thirsty Curls refresher has been great with refreshing my curls late-day and even the day after when I wake up. Curly Magic is fabulous and defines my curls perfectly. So far, very pleased with this." —LeLe

Get it from Target for $19.99.

13. Ginger + Liz Colour Collection — it'll become your go-to vegan nail polish every time you get a mani or pedi.

Instagram: @gingerandliz

New York City–based Ginger Johnson and Liz Pickett met in 2009 and bonded over their vegan and vegetarian diets, and their ultimate love for nail polish. A year later the five-free vegan-friendly nail line Ginger + Liz Colour Collection hit the shelves.

This product is vegan and formulated without formaldehyde, dibutyl phthalate, formaldehyde resin, camphor, and toxins.

Get it from Amazon for $10 (available in nine colors).

14. Alikay Naturals Lemongrass Leave-In Conditioner for all hair types to help strengthen and preserve each hair strand with essential oils, aloe vera, and silk amino protein.

CEO Rochelle Graham founded Alikay Naturals on her natural hair journey. On her search for healthy, natural hair products without harsh products — she decided to just create her own line of products. Her products include moisturizing and natural ingredients inspired by her Jamaican roots.

Promising review: "This leave-in smells amazing and feels cooling and pleasant on the scalp. I'm going natural with my hair and it's been a difficult journey so far, but I am very pleased with the effect of this product. My curls are defined, moisturized, soft, and my scalp feels much better than it has in a while. It's a large bottle and it doesn't take much to distribute throughout my hair, so I feel like the bottle will last for a long time, which makes it a much better value. And I love that the ingredients are very natural." —Lynn M

Get it from Amazon for $19.29.

15. Pat McGrath Labs BlitzTrance™ Lipstick with a full-coverage hydrating formula that'll leave your lips shimmering with illuminating pigments.


Pat McGrath has changed the beauty industry as one of the most influential makeup artists in the world. Loving and studying makeup from her mother at a very young age, she became a makeup artist without no formal training. Over the years she's worked with the most notable icons in the fashion and beauty industry. Pat McGrath Labs launched in 2015.

Promising review: "I purchased the Nude Romantique shade and it's gorgeous! The lipstick is so comfortable and moisturizing. It isn't a very opaque lipstick so the glitter shimmer is more vivid. Every time I press my lips together it sparkles more. It's the right color nude pink for me." —ele1

Get it from Sephora for $38 (available in six colors).

16. SheaMoisture 100% Extra Virgin Coconut Oil to hydrate, heal, and soften even the driest hair and skin without clogging your pores. It'll also remove stubborn makeup while soothing with vitamins and minerals.

Instagram: @sheamoisture

Richelieu Dennis, born in Liberia, founded SheaMoisture in 1991 by creating natural products that focus on texured hair and skin wellness — basing the brand on his family's African traditions and legacy.

This product is cruelty-free and formulated without sulfates, parabens, and phthalates!

Promising review: "I keep it in my shower and the heat softens it. I've used it religiously this winter. I lightly pat dry, wrap my hair in my towel, then put it on from neck to heels. If I am feeling dry, I will even use it on my face. My skin is so much smoother. My husband has even noticed. The product is light, and if I feel like I put too much on, I just towel it off. Does not make my shower floor feel slick." —Chazif

Get it from Ulta for $15.99.

17. The Koils by Nature Ultimate Beard Kit that'll help keep your beard moisturized, clean, and stylish each day.


Koils By Nature CEO and founder Pamela J. Booker, an Army veteran from South Carolina, decided to embrace her natural hair in 2007. She was disappointed in the lack of products on the market that would really help cultivate natural hair, so she decided to create her own. An all-natural and affordable line, Koils By Nature was launched in 2009.

This kit includes a beard and face cleanser/shaving foam; beard butter; beard and face moisturizer; beard conditioner; and beard oil.

Promising review: "These products will change your life. This kit has everything you need to cleanse and detox your beard and skin, maintain moisture, avoid itchiness, and promote a good quality look." —Matthew B.

Get it from Amazon for $54.99.

18. Soultanicals Can’t Believe It’s Knot Butta — it's derived from Jamaican black castor oil and sweet honey to deliver never-ending moisture and hydration to curly and textured hair.


Created by Ayo Ogun-McCants, Soultanicals is a toxin-free and vegan hair and body care line that specializes in the specific challenges women of color face with their hair and skin. It's inspired by the natural richness of Mother Earth and African heritage.

This product is cruelty-free and vegan. It's formulated without aluminum, dyes, phthalates, or parabens.

Promising review: "I am African American with natural kinky hair and this product has worked the best for me on a daily basis to keep my hair moisturized and my twists together. I am not good at doing hair and this product makes it so easy for me to do my twists! I love this product" —Arnie

Get it from Target for $14.99.

Reviews have been edited for length and/or clarity.

Looking for the perfect gift for any occasion? Check out all of BuzzFeed’s gift guides!

Allison Krausman / BuzzFeed

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