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Tyra Banks Now Has A Beauty Line
I'm sorry, a "cosmetics experience."
Tyra Banks has been teasing the launch of a secret project for weeks.
Tyra Banks / Via instagram.com
And now we know what it is.
Tyra Banks / Via youtube.com
The multi-hyphenate supermodel launched Tyra Beauty, a self-funded, mail-order cosmetics line in the vein of Avon or May Kay. But Tyra's calling her company an "experience," a place where beauty and entertainment meet.
She calls it "Beautytainment."
Tyra Banks / Via youtube.com
And the sales representatives are called "beautytainers." The idea is empowerment – Tyra says she's putting her Harvard Business School education to work to help others be their own bosses.
Of course, the products have bonkers names, too.
Tyra Banks / Via shop.tyra.com
There's "2 Minute Tyover," a contouring stick.
Tyra Banks / Via shop.tyra.com
"Smack My Fat Lash," a mascara named after this infamous moment.
Tyra Banks / Via shop.tyra.com
"Suede & Juicy," a lip color that promises, "Two finishes, two looks, too fierce!"
And they come with ridiculous tutorials.
View this video on YouTube
This is for the "Oops Liner," an eye-liner with an eraser.
Oh, and the brand has a theme song. Of course.
