back to top

Tyra Banks Now Has A Beauty Line

I'm sorry, a "cosmetics experience."

Posted on

Tyra Banks has been teasing the launch of a secret project for weeks.

Tyra Banks / Via

And now we know what it is.

Tyra Banks / Via

The multi-hyphenate supermodel launched Tyra Beauty, a self-funded, mail-order cosmetics line in the vein of Avon or May Kay. But Tyra's calling her company an "experience," a place where beauty and entertainment meet.

She calls it "Beautytainment."

Tyra Banks / Via

And the sales representatives are called "beautytainers." The idea is empowerment – Tyra says she's putting her Harvard Business School education to work to help others be their own bosses.


And they come with ridiculous tutorials.

View this video on YouTube

Tyra Banks / Via

This is for the "Oops Liner," an eye-liner with an eraser.

Oh, and the brand has a theme song. Of course.

View this video on YouTube

Tyra Banks / Via
This post was created by a member of BuzzFeed Community, where anyone can post awesome lists and creations. Learn more or post your buzz!

Every. Tasty. Video. EVER. The new Tasty app is here!