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Tyra Banks Now Has A Beauty Line

I'm sorry, a "cosmetics experience."

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Tyra Banks has been teasing the launch of a secret project for weeks.

Tyra Banks / Via instagram.com

And now we know what it is.

Tyra Banks / Via youtube.com

The multi-hyphenate supermodel launched Tyra Beauty, a self-funded, mail-order cosmetics line in the vein of Avon or May Kay. But Tyra's calling her company an "experience," a place where beauty and entertainment meet.

She calls it "Beautytainment."

Tyra Banks / Via youtube.com

And the sales representatives are called "beautytainers." The idea is empowerment – Tyra says she's putting her Harvard Business School education to work to help others be their own bosses.

Of course, the products have bonkers names, too.

There's "2 Minute Tyover," a contouring stick.
Tyra Banks / Via shop.tyra.com

There's "2 Minute Tyover," a contouring stick.

"Smack My Fat Lash," a mascara named after this infamous moment.
Tyra Banks / Via shop.tyra.com

"Smack My Fat Lash," a mascara named after this infamous moment.

"Suede & Juicy," a lip color that promises, "Two finishes, two looks, too fierce!"
Tyra Banks / Via shop.tyra.com

"Suede & Juicy," a lip color that promises, "Two finishes, two looks, too fierce!"

And they come with ridiculous tutorials.

View this video on YouTube

Tyra Banks / Via youtu.be

This is for the "Oops Liner," an eye-liner with an eraser.

Oh, and the brand has a theme song. Of course.

View this video on YouTube

Tyra Banks / Via youtu.be
You can shop Tyra's "cosmetics experience" and sign up to be a "Beautytainer" at Tyra.com.
Tyra Banks / Via tyra.com

You can shop Tyra's "cosmetics experience" and sign up to be a "Beautytainer" at Tyra.com.

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