back to top
Celebrity

Justin Timberlake's New Tequila Commercial Is Nightmare Fuel

Three words: lime-human hybrid.

Posted on

This is the Justin Timberlake we all know and love.

Larry Busacca / Getty Images

And this is Justin Timberlake as a terrifying lime-human hybrid.

Sauza 901 Tequila / Via youtube.com

The nightmare-inducing lime man, Rick "Sour" Vane, is the star of Sauza 901 Tequila's new marketing campaign.

According to Fast Company, the whole, bizarre campaign was Timberlake's idea. FYI, he's a partner in the brand.
Sauza 901 Tequila / Via youtube.com

According to Fast Company, the whole, bizarre campaign was Timberlake's idea. FYI, he's a partner in the brand.

JT's lime-human creature was apparently a "rock star"...

Sauza 901 Tequila / Via youtube.com

Until Sauza 901 came on the market.

Sauza 901 Tequila / Via youtube.com

Apparently, the idea is, the new tequila is so smooth that you don't need limes to make it good.

Sauza 901 Tequila / Via youtube.com

Check out the full, horrifying three-minute spot here.

View this video on YouTube

youtube.com

Adding another layer of craziness — Saturday Night Live vet Paula Pell wrote it.

And watch JT defend Sauza 901's smoothness in this not as weird, but still weird, video.

View this video on YouTube

youtube.com

Nightmares forever.

Sauza 901 Tequila / Via youtube.com

Top trending videos

Watch more BuzzFeed Video Caret right

Top trending videos

Watch more BuzzFeed Video Caret right
The best things at three price points