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Daft Punk's New Retro-Themed Ads Are Inspired

The band's first official apparel for Random Access Memories are advertised in a stylish campaign that looks straight out of the heyday of disco.

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Daft Punk are certainly no strangers to embracing disco -- after all they brought in super-producer and Chic frontman, Nile Rodgers, to give "Get Lucky" an authentic '70s dance music vibe -- and they continued the disco-theme with their clever new campaign that pays homage to ads of the late '70s and early '80s.