What You Should Know Before Visiting L.A.'s Amazing The Broad Museum
If you want that Insta inside the "Infinity Mirrored Room," read this first!
Since opening its doors in September 2015, L.A.'s The Broad museum has been one of the hottest tickets to get in the city! And for good reason: The museum boasts an amazing collection of contemporary art, ranging from Andy Warhol, Roy Lichtenstein, and Jean-Michel Basquiat to more recent works by Jeff Koons and Takashi Murakami. The museum also houses the Instagram-ready otherworldly "Infinity Mirrored Room" installation.
BuzzFeed recently visited The Broad and got the inside scoop of tips and suggestions on how to make the most of your visit.
1. Book your tickets in advance!
The great news is that tickets for general admission are FREE! The bad news is that the tickets are a bit of a hot commodity and reservations for time slots fill up quickly. So if you’re looking to get tickets, keep in mind that you can book your tickets for the next month through the museum’s website at the beginning of each month starting at noon PST (so, for example, tickets for September will be available starting on Aug. 1 at noon).
Also, of course, weekends are the first time slots to run out, so if you have flexibility to visit during the week, you’ll have a better shot at getting a reservation. And keep in mind that the museum is closed on Mondays.
2. You can show up at The Broad day-of, but you aren’t guaranteed admittance. Here’s what to expect if you come without tickets.
If you choose to be in the standby line, just remember that the tickets are first come, first served, and that it is based on availability — so depending on the day there may not be enough tickets for everyone waiting in the standby line.
Also, if you come during the week, expect to wait anywhere from 10 to 45 minutes in the standby line, and 60 to 90 minutes on weekends. Also be aware that on peak days (like holiday weekends) the standby line can be as long as three hours. The standby line closes 90 minutes prior to the museum closing and may close even earlier on busy days.
3. Special exhibitions are not included as part of the regular admittance.
In fact, The Broad is currently holding its first paid special exhibition, Cindy Sherman: Imitation of Life. The paid tickets (which are $12 for adults and free for visitors 17 and under) do include admittance to the rest of the museum, though!
The only exception is Yayoi Kusama's "Infinity Mirrored Room" installation, which is included with general admission.
4. What you should know about visiting Yayoi Kusama's "Infinity Mirrored Room" installation.
Let’s be honest, this is probably the number one thing on every Broad visitor's list of things to see — and more than likely for the Insta! Here are a few things you should keep in mind. Because of the way the experience is set up, the "Infinity Mirrored Room" cannot accommodate everyone visiting the museum — the room is set up so that it allows one person to enter at a time, for about a minute. Access to the "Infinity Mirrored Room," as previously mentioned, is part of the general admission and is first come, first served.
In order to get access to it, you need to add your name to waitlist at the iPad kiosk located at the center of the lobby (and no, you can not add your name to the waitlist online ahead of your visit).
Also, the waitlist fills up early in the day, so if it is a high priority for you to experience it, make sure that you reserve tickets for the earliest time slots of the day.
5. The Broad staff you see in the galleries have a deep knowledge of the pieces and artists on display.
Unlike lots of museums, the staff you see throughout the galleries (they’re officially known as The Broad’s visitor services associates) are not just there to act as security, or point you to the nearest restrooms; they’re actually trained (they go through about 60 hours of online and in-person training) to know about the artists and artworks that are part of The Broad's collection. So if you’re curious at all about anything in the collection, you should definitely ask them.
6. The Broad was designed with a specific visitor flow in mind.
The architects Diller Scofidio + Renfro (who are also the architecture firm behind New York’s High Line) designed the museum with a flow in mind. Once you enter the lobby doors, take the escalators to the third floor; at the top of the escalators, make a right and start with the Andy Warhol gallery, and then continue through the galleries in a clockwise direction. This will allow you to experience the museum's collection in a semi-chronological order.
Also, if you take the central stairs back down, it will allow you to peek, through some large windows, at paintings being stored in the museum’s storage area. (FYI: Almost all of the 2,000 pieces that make up The Broad’s collection are held within the museum.) Since it’s impossible to display the museum’s entire collection at once, the storage area acts as almost a bonus gallery, with the pieces being displayed there rotated on a regular basis.
7. There is very, very limited storage for coat or bag check-ins.
If you have large bags or coats, the museum advises that you not bring them in or leave them in your car. Also, if you bring a backpack, be aware that you’ll be asked to wear it backwards so that you don’t accidentally knock it into or brush up against one of the pieces.
8. There is an app you should download before you visit.
The Broad app (which is available for iPhone and Android) allows you to take up to five different tours: a family tour narrated by LeVar Burton; an artists-on-artists tour, which features the artists whose work is on display at The Broad talking about other artists who are also on display; an architecture tour featuring Liz Diller, principal-in-charge at Diller Scofidio + Renfro; a special exhibitions tour; and a highlights tour featuring Eli and Edye Broad, the philanthropists who founded the museum.
The audio tours will definitely make your visit that much more enjoyable!