Popularized by the label "Gunne Sax," prairie dresses were a popular style for women throughout the '70s. With its lace trim, high collars, long sleeves and hemlines the style was meant to evoke an era of romance and nostalgia.
Teens quickly adopted the demure style as well.
As well as little girls.
Nothing said comfort like being dressed from the neck down in 100% polyester.
They also produced them in “chubby” sizes.
Prices ranged anywhere between $9.99 to $11.99. Though the "chubby" sizes were extra.
Some of the styles were pretty questionable, even by ‘70s standards.
Who wouldn't want designs inspired by Winnie-the-Pooh?
Or you could buy a sewing pattern for a DIY project.
Today you can find patterns and vintage dresses on sites like Etsy and eBay. Dresses go for anything between $10 to $50