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Snapchat Just Killed Its Lens Store

Relax. The lenses aren't going anywhere.

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Reportedly, 10 million snaps a day use filters.

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Though they are occasionally terrifying.

Snapchat's filters are getting creepy af

Lenses became so popular that Snapchat decided to cash in on them. It opened a store where the lenses, which had been temporary, could be purchased for repeated use.

R u serious @Snapchat u greedy motherfuckers

People were not pleased.

wtf snapchat has a lens store... im not paying a dollar to puke rainbows

Responding to the outcry (or disappointing sales, perhaps) Snapchat is scrapping its lens store.

Instead, the company will offer its users a changing selection of 10 lenses each day — for free.

But Snapchat will still make money from its lenses. The company will continue to sell sponsored lenses to advertisers. As BuzzFeed News previously reported, Snapchat is asking $450,000 per day for sponsorships running Sunday through Thursday, $500,000 per day for those on Fridays and Saturdays, and $700,000 per day for any that it runs on a holiday.

Brendan Klinkenberg is a tech reporter for BuzzFeed News and is based in San Francisco.

Contact Brendan Klinkenberg at brendan.klinkenberg@buzzfeed.com.

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