Snapchat Just Killed Its Lens Store

Relax. The lenses aren’t going anywhere.

1. Just a few short months ago, Snapchat changed the selfie game by introducing filters.

Charlie Warzel / Buzzfeed

2. People love them.

Michelle Rial / Buzzfeed

Reportedly, 10 million snaps a day use filters.

4. Though they are occasionally terrifying.

5. Lenses became so popular that Snapchat decided to cash in on them. It opened a store where the lenses, which had been temporary, could be purchased for repeated use.

6. People were not pleased.

wtf snapchat has a lens store... im not paying a dollar to puke rainbows

— dylan of color (@trashpresident)

7. Responding to the outcry (or disappointing sales, perhaps) Snapchat is scrapping its lens store.

Instead, the company will offer its users a changing selection of 10 lenses each day — for free.

But Snapchat will still make money from its lenses. The company will continue to sell sponsored lenses to advertisers. As BuzzFeed News previously reported, Snapchat is asking $450,000 per day for sponsorships running Sunday through Thursday, $500,000 per day for those on Fridays and Saturdays, and $700,000 per day for any that it runs on a holiday.

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