back to top
Tech

Adele's "Hello" Broke Pretty Much Every Digital Music Record

A million downloads in a week, for starters.

Posted on

By now, you've probably heard Adele's "Hello."

View this video on YouTube

youtube.com

I know you've heard it because a mind-boggling 1.11 million people BOUGHT the song, according to Nielsen Music.

Bought, not streamed. That means "Hello" is, by far, the fastest-selling digital record of all time.

Second place? "Right Round" by Flo Rida.

View this video on YouTube

youtube.com
ADVERTISEMENT

It took about six and a half years for this (awful) song to lose its spot at the top. But "Hello" didn't just unseat Flo Rida's track — it demolished it. With "Hello," Adele nearly doubled Flo Rida's 636,000 first week digital sales, Billboard reported.

"Hello" is also the 24th song to ever debut at No. 1 on the Billboard charts.

During its first week, Adele's song racked up some 20.4 million on-demand streams in the U.S. The previous record setter — Justin Bieber's "What Do You Mean" — managed just 10.1 million streams during its first week.

And that song was boosted by a flood of user-generated viral videos using the song's audio. About half of Adele's 61.6 million streams came from the single official YouTube video on her Vevo channel.

At this point, you can basically make up new records for "Hello" to break.

And the album on which it's featured, 25, hasn't even been released yet. It drops Nov. 20.

Brendan Klinkenberg is a tech reporter for BuzzFeed News and is based in San Francisco.

Contact Brendan Klinkenberg at brendan.klinkenberg@buzzfeed.com.

Got a confidential tip? Submit it here.