A Cultural History Of The Snuggie
It is not often that an item from an infomercial takes off quite like the Snuggie did. And when you consider that it is nothing more than a blanket made out of fleece material with sleeves, the meteoric cultural rise of the Snuggie is even more head-scratching. However, strange as it may be, the Snuggie has successfully inserted itself into the public consciousness over the last few years, generating a cult following and becoming an important part of pop culture history in the process. And to think that it all started with a 2-minute infomercial.
The Origins of the Sleeved Blanket
Legend has it that the very first sleeved blanket was created in 1998 when college student Gary Clegg's mother created the first Slanket as a solution to his cold dorm room. The idea was eventually picked up by Snuggie, who soon took over the world with their super cool and on-point advertising. There are now many different variations on the sleeved blanket theme.
Viral Videos and Liberated Limbs
So Snuggie owners, hold your arms high (because you can)! The sleeved blanket is a national treasure, and it is not going anywhere any time soon.