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So THAT'S What Those "Balls For Senate" Posters All Over Brooklyn Mean

We figured out what all those #BallsforSenate posters are -- and it's not what you think.

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So, what are these signs?

We started noticing these posters -- that look like, well, campaign posters for the most unfortunately named candidate ever -- cropping up around the Greater Williamsburg/Bushwick area a few weeks ago. We weren't the only ones.

Wait-- is this a hipster thing?

Well, a mailbox in front of the Morgantown hipster pizza cathedral, Roberta's, has become a particularly popular spot for 'gramming.

OK, I wanna know. Who *IS* Balls for Senate?

Is there actually a candidate running for Senate named Balls? Well, we found this unfortunately named Republican on Twitter who ran for State Senate in New Jersey in 2013:

But he spells it the FRENCH way.

But he spells it the FRENCH way.

But wait.

There's a clue in the posters that are right NEXT to the Balls for Senate ones.

What's that?

It leads to another clue. A website called trailing.biz.

Trailing.biz -- where #BallsforSenate leads

AND..?????

It turns out Trailing is a web series - created by NYC-based comedian Steven Phillips-Horst. #BallsforSenate is a fictional candidate, complete with campaign posters, that are used as a prop in the show.

Here's the trailer for "Trailing."

vimeo.com / Via trailing.biz

It actually looks kind of good.

In fact, the FADER says this show's a lot like Veep meets Broad City, which sounds deeply awesome.

And you can see that poster again in the background of the article.
Via thefader.com

And you can see that poster again in the background of the article.

So it was all a viral marketing campaign?

Yes! You should've known. Everything is a viral marketing campaign.

Who made them?

According to the Trailing show's Instagram account, the graphic design was done by LA-based graphic designer Irina Cocimarov.

Another one of Irina Cocimarov's graphic design pieces for the web series.

Another one of Irina Cocimarov's graphic design pieces for the web series.

Well, should I watch the show?

We watched two episodes and found them highly funny. They're only a few minutes each, so.. yeah, I guess, why not.

Here's one of the eps.

vimeo.com / Via trailing.biz

You can check them all out here.

So there's really no politician named Balls?

No. But let's not forget Sen. Mike Crapo (R-ID), who is literally the current Senator from Idaho.

Love you, Idaho!

Love you, Idaho!

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