The Chewbacca Star Wars masks made famous in the massively viral Facebook Live video two days ago are now selling for upwards of five times the retail price – if you can even find them.
The masks are now out of stock online at Target, Walmart, Toys R Us, and Kohl's, meaning if you're desperate you'll have to turn to eBay, where prices continue to rocket well beyond the original $20 to $30.
In less than two days, more than 100 million people have watched a video of Texas mom Candace Payne trying on a Chewbacca mask in her car and laughing hysterically.
Star Wars fans aren't shy to splash the cash on memorabilia they really want, so this might just be the start of a new Super Rare Must-Have from the George Lucas-inspired, Disney-owned franchise juggernaut.
Brad Esposito is a news reporter for BuzzFeed and is based in Sydney, Australia.
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