The Chewbacca Star Wars masks made famous in the massively viral Facebook Live video two days ago are now selling for upwards of five times the retail price – if you can even find them.
The masks are now out of stock online at Target, Walmart, Toys R Us, and Kohl's, meaning if you're desperate you'll have to turn to eBay, where prices continue to rocket well beyond the original $20 to $30.
In less than two days, more than 100 million people have watched a video of Texas mom Candace Payne trying on a Chewbacca mask in her car and laughing hysterically.