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A Company Said They Would Give Out Free Swimsuits And It Totally Backfired

"I'll save you the time, your instagram feed is a picture of a girl in a red bathing suit and nothing else. Don't even open the app."

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A swimsuit company in the US is facing the prospect of having to give away tens of thousands of free swimsuits after a promotion on Instagram spectacularly backfired.

On Thursday, Sunny Co Clothing announced a 24-hour giveaway: Anyone in the US who reposted an image of a model in a swimsuit and tagged Sunny Co would be sent a code to receive a $64.99 swimsuit for free, paying only shipping and handling.

To say the promo went well would be an understatement – more than 100,000 people commented on the Instagram post, and there are thousands of reposts on Instagram from people trying to get a suit.

So people's Instagram feeds were absolutely flooded with this picture of a girl in a red swimsuit.

About 20 hours after launching the promotion Sunny Co updated the terms, adding it can "reserve the right to cap the promotion if deemed necessary."

Sunny Co said that this was due to the "viral volume of participants".

Participants were also told that their swimsuits would take from three to six weeks to be delivered; that they would have to cover delivery costs; and no exchanges or returns were allowed.

And then the memes began to roll in:

Girls this summer pulling up to the pool with their free "SunnyCoClothing" swimsuit


your wcw reposted the red swimsuit pic

this how girls gon be this summer after this sunnycoclothing giveaway

I'll save you the time, your instagram feed is a picture of a girl in a red bathing suit and nothing else. Don't even open the app


Sunny Co Clothing overlooking at all these girls wearing their bathing suits this summer #sunnycoclothing

The swimsuit giveaway got so viral, multiple Twitter accounts renowned for stealing tweets got in on the act.

how ur whole squad gonna look once they're in their Sunny Co Clothing suit


The company was started by two dudes, Alan Alchalel and Brady Silverwood, who are both seniors at the University of Arizona, according to the company's About page.

People have been angrily flooding the one of the founders on Facebook, as well as the company's official Instagram, asking for their money back. Some say they ordered the swimsuit, entered the promo code, and were told they would be charged for postage and handling, but when they received confirmation of their order it showed they had paid full price.


One of the women said a spokesperson for Twazer App – which sponsored the giveaway – told her the company was flooded with orders, but would reach out to her, adding that "everything will be sorted out".

A spokesperson for Twazer told BuzzFeed News that SunnyCo is aware of the problem and are working to "ensure that everyone is charged appropriately for their purchases."

"We’re both young companies and are a bit overwhelmed by the immense amount of interest in the product," the spokesperson said.

"We’re very grateful to have such an amazing customer base and pledge to work with SunnyCo to ensure that all customers are charged what they should be and not more."

Brad Esposito is a news reporter for BuzzFeed and is based in Sydney, Australia.

Contact Brad Esposito at

Kassy Cho is a reporter for BuzzFeed News and is based in London.

Contact Kassy Cho at

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