It's a monthlong event, with Pornhub donating 1 cent for every 2,000 video views on its site to whale research and conservation.
"We're doing this specifically because it's a brand-new way for us to lend a hand in terms of supporting causes that might not have a large enough platform behind them," Pornhub's vice president, Corey Price, told BuzzFeed News.
The porn giant hopes to generate at least $30,000, and projects it will raise between $20,000 and $30,000 from the program.
"We're always looking for new ways to help and various causes to support," said Price.
So invite your bae over for some Pornhub and krill. You have till the end of the month 😏
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