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Sephora's #CountdownToBeauty Campaign Went Horribly Wrong In The Best Way

"Help us #C*ntdownToBeauty!"

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SuperMassiveMega Makeup store Sephora is set to open its first Australian location in Sydney on Friday.

The countdown is on!! #SephoraAustralia

In anticipation of the big day, Sephora started up their #CountdownToBeauty campaign - which seemed faultless, at first.

The #CountdowntoBeauty is on @sephoraaus http://t.co/H3jYTWbvR0 #sephora #Beauty #Beautyaddicts

Fourth Edition@afourtheditionFollow

The #CountdowntoBeauty is on @sephoraaus http://t.co/H3jYTWbvR0

#sephora #Beauty #Beautyaddicts

12:43 PM - 03 Dec 14ReplyRetweetFavorite