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People Are Seriously Pissed With Kendall Jenner's New "Protest" Pepsi Ad

A new advertising campaign featuring Kendall Jenner apparently stopping a protest with Pepsi has people from all over the world scratching their heads.

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On Tuesday, Kendall Jenner became the first model since Cindy Crawford in 1992 to have her own global advertising campaign for Pepsi.

Unfortunately for Jenner, what was likely meant to be a day of celebration quickly turned problematic as people from all political spectrums rejected the advertisement for its theme, which is essentially "Pepsi can stop protests and create peace."

The ad is set around a protest march that Kendall Jenner happens to see as she poses for a photo shoot with a blonde wig on.

Inspired by her desire for equality and, hell, her love of Pepsi, Kendall rips off her wig and heads outside to join the rally.

Jenner makes her way through the crowd of protesters (not before giving a cute smirk to the boy who coaxed her outside to join the rally in the first place) and proceeds to grab an ice-cold Pepsi before handing it to one of the dozen or so police officers monitoring the rally.

The police officer takes a sip, looks at his fellow cop, and smiles – as if to say, "Hey, maybe we should protest too?"

And this is only the shortened version of the ad. There's a ~2.5-minute special as well that features a woman in a hijab looking at photos and a man playing the cello.

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It didn't take long after the commercial was released for a lot of people on social media to push back.

*kendall jenner hands cop a pepsi* cop: im not racist anymore

My favorite part of the French Revolution was when the sans-culottes gave Marie-Antoinette this look: 😏

Cop, after drinking Pepsi: "Officer-involved shooting is a problematic euphemism promoting victim erasure." Kendal… https://t.co/LlrS4ic7zE

I think this is my fave frame because this is the moment she goes from wondering "how can I make this about me?" to… https://t.co/CmsZAZgQ40

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Did Kendall Jenner rip off a perfectly good Tokyo Stylez wig and interrupt a corporate sponsored protest to hand a meter maid a Pepsi?

I can't believe Kendall Jenner stopped police brutality with PEPSI! We have achieved world peace, guys!

Hell yeah I hope the militarized police force beats the shit out of me while enjoying a cool, refreshing Pepsi™ https://t.co/E7NgU9uTwS

People were also upset with a key moment in the ad – Jenner handing a Pepsi to a police officer – which many have pointed out has a striking resemblance to the iconic photo of Black Lives Matter protester Ieshia Evans being arrested.

@GrimmKardashian They're trying to recreate the second image which is just mind boggling. This commercial makes me… https://t.co/pvPUgyHpOK

She should have brought a Pepsi

In a statement to BuzzFeed News, Pepsi said the advert was created to show different people from across the world coming together.

"This is a global ad that reflects people from different walks of life coming together in a spirit of harmony," said the statement, "and we think that's an important message to convey."

Brad Esposito is a news reporter for BuzzFeed and is based in Sydney, Australia.

Contact Brad Esposito at bradley.esposito@buzzfeed.com.

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