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Trump Supporters Are Boycotting Budweiser Over Its Super Bowl Commercial

The 60-second ad follows a European immigrant as he travels from Germany to the United States.

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A few days ago, Budweiser released its Super Bowl LI commercial.

This is the story of our founder and his pursuit of the American Dream. #ThisBudsForYou

Set in the mid-1800's, the 60-second ad follows a European immigrant as he travels from Germany to the United States and finally settles in St. Louis.

The man arrives in America and is immediately met by a mob telling him to "go back home." Later, in a St. Louis bar, another man offers him a drink, before the slogan "When nothing stops your dream, this is the beer we drink," appears on screen.

Some are perceiving the commercial to be a thinly veiled swipe at President Donald Trump, whose first two weeks in office have focused heavily on an immigration ban.

Budweiser’s massive Trump subtweet. My goodness. https://t.co/Ae19F1UNED

@kylegriffin1 @Budweiser subtweet of the Century

And Trump supporters are angry with the commercial's message.

@Stevenb2 @Budweiser New Slogan: This Bud's for you rapists of Europe.

Dear Budweiser, we are pro-immigration also but we want LEGAL immigration, NOT ILLEGAL! It really is that simple! #Immigration #MAGA

Budweiser sees no difference between white immigrant Adolphus Busch, and jihadis who would destroy America. I see t… https://t.co/IH6xeHmWld

IT IS NOT THE RESPONSIBILITY OF OUR COUNTRY TO GIVE EVERYONE THE AMERICAN DREAM. GTFO! Your beer taste like warm pi… https://t.co/pQT3f5erED

FYI Budweiser is a foreign owned company. It Belgian. No more Clydesdales & puppies. Now it's subtle lecturing about immigrants #BoycottBud

Others are praising the brewery for its message and applauding the commercial.

As a nondrinker, I never thought I'd share a @Budweiser advertisement, but this is so darn American and timely that… https://t.co/xqL02IqfRO

When I heard the alt right wants to Boycott Budweiser for the new ad I decided to go to the store! #Resistance

Wow. @Budweiser steps up. Yes. Voices from everywhere who say - everyone comes here with a dream - they all belo… https://t.co/TS4RJjjcm6

@Budweiser Your commercial is touching and powerful. Thank you for sharing. ❤

Now, Trump supporters are calling for a boycott of the beer.

Another reason to stick with Coors. #boycottbud

#boycottbud looks like no Budweiser for me.

@Budweiser See the red? U just pissed us off.We're a silent powerful force.We're also the beer drinkers.… https://t.co/sMkoqNwepp

This isn't the first time Trump supporters have moved to boycott a company with a pro-immigration message.

Twitter.com

In late January, Trump voters boycotted Starbucks after the coffee chain committed to hiring 10,000 refugees around the world.

Budweiser's corporate parent, Anheuser-Busch InBev, did not immediately return a BuzzFeed News request for comment.

Brad Esposito is a news reporter for BuzzFeed and is based in Sydney, Australia.

Contact Brad Esposito at bradley.esposito@buzzfeed.com.

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