Lewis Road Creamery Fresh Chocolate Milk went on sale three weeks ago, and since then New Zealand seems to have erupted into some sort of chocolate-milk induced haze.
The demand for the milk is so high that security guards have been hired to monitor areas that stock it.
People are literally lining up to get a bottle.
The interest in it has surprised me immensely. We've had some pretty good product launches in the past but this pretty much takes the cake.