Following an online petition which reached 16,000 signatures in a day, Glassons has removed the mannequins "effective immediately."
A change.org petition has been started that asks for Glassons to remove the mannequins. So far it has reached 7,106 supporters.
Glassons New Zealand is copping criticism for its new mannequin featuring prominent protruding ribs.
The mannequins certainly do not help with growing concerns over the way the female body is highlighted in the world today.
Bizarrely, the mannequins feature no face or toes.
A spokeswoman for Glassons New Zealand has told BuzzFeed that the mannequins will remain in stores.
Asked whether there had been any complaints, the spokeswoman would not provide a comment
She says Glassons New Zealand would not be releasing any comments about the controversial mannequins and did not see need to remove them from shop windows.