A New Zealand hunter has come under fire after submitting photos to a hunting community of his 8-year-old daughter eating the heart of her first kill.
In the submission, Johny says he is a proud dad and that his daughter successfully shot and killed a young stag using his shoulder as a leaning rest last weekend.
"Check out my little pink ninja princess Chloe (8) with her first deer a young stag. Shot in a bush block on a friends [sic] farm last weekend," Johny wrote.
He said Chloe "took a bite from its warm quivering heart", and posted a photo to prove it.
The submission to the New Zealand Woman Hunters page has since picked up almost 20,000 shares as the comments section fills with people criticising Johny's parenting and saying that biting the heart was "sadistic" and psychopathic.
But many have come to Johny's defence, saying that biting the heart of your first kill is an old hunting ritual.
Johny told BuzzFeed News via email that he was surprised by the response as he had submitted the images to a hunting page where other women submit posts about their own game.
"Chloe and I love our adventures together," he said.
"Chloe has been coming hunting with me since she was eight months old on a front pack. This was her first deer. She has shot a goat, and been target shooting."
Johny said that the negative response didn't bother him.
"I'd quote the saying, 'Lions do not care of the opinions of sheep.' She wanted to do it when she saw a picture of her uncle biting the heart of his first deer.
"We're not too serious about it; it's something some hunters do with the first kill. I wouldn't say [it is] ritualistic, but she is a hunter now."
The NZ Woman Hunters Facebook page appears to have been shut down. BuzzFeed News has inquired with Facebook as to why this has occurred.