Australian fashion label Gorman has launched a new social media campaign involving its Chinese factory workers, and people are not at all impressed.
The #WhoMadeMyClothes photo did not get a positive reaction, with the post garnering hundreds of negative comments.
A petition also has been started to "ensure the fashion label Gorman is using ethical manufacturing processes".
Gorman's parent company, Factory X, received straight F's in the Baptist World Aid Australian 2016 Fashion Report last week, which measures companies on what they're doing to combat child labour, forced labour, and exploitation. Gorman has since rejected the report, saying it did not reply to Baptist Aid's requests and as such received an F rating.
Lisa Gorman, the founder of Gorman, told BuzzFeed News the company would be publishing audits online "in the coming months".
A spokesperson for Baptist World Aid Australia said it hoped Factory X would engage with them in the report next year.
"Eighty percent of companies disclose with us, and we find that companies that aren't open with us haven't invested properly with their workers," he said. "For us, if companies don't let people know what they're doing, then how can we know for sure their work environment is up to standard?"
"Hopefully [Gorman does] engage with us next year, and then we can tell more positive stories."