Woolworths Is Changing How It Sells Generic Products
Later days, cheap Tupperware and glad wrap.
Woolworths is finishing up production of one of Australia's biggest-selling generic brands: Homebrand.
For the last 30+ years, customers have been able to head down to their local Woolworths and pick up a range of generic, Homebrand products.
"We have been reviewing the products in all of our own brand ranges to ensure we deliver even greater quality and value for our customers," said a Woolworths spokesperson.
"Part of this review will see our current value ranges, Homebrand and Essentials, consolidated into one improved value range called Essentials."