Current top-of-the-pops boy band One Direction released the video for their latest single last week.
The clip was immediately scrutinized by Australian creative outlet OhYeahWow, who were responsible for Australian band Clubfeet's award-winning clip "Everything You Wanted."
Late Friday night whilst we were busy observing the good traditions of the public holiday, something very suspicious was brought to our attention. It seems that the chaps of One Direction have taken it upon themselves to regurgitate our original concept, as seen in our award-winning clip for Clubfeet's Everything You Wanted. Don't get us wrong, we here at Oh Yeah Wow are big One Direction fans and are envious of their ability to maintain flawless hairdos.
The main focus is on the last third of both clips.
With the effects and props eerily similar.
And style very much alike.
To be crystal clear, OYW has nothing against creative evolution. Artists constantly reinterpret other works that have inspired them and we're fine with people taking a technique and using it to create something new...The wider problem is, that plagiarism and copycatting is becoming increasingly common and acceptable.
But they believe the clips are too similar and are urging people on Twitter to tweet both the band and video director with the hashtag #nodirection in an effort to bring the similarities to everyone's attention.
Did One Direction copy the idea? Decide for yourself.