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Black Teens Rejected From Apple Store Because "They Might Steal Something"

The incident, which was filmed on an iPhone camera, shows three Sudanese and Somali boys get told "they're worried you might steal something."

Originally posted on
Updated on

Video uploaded two days ago showing a group of Sudanese and Somali students getting rejected from entering an Apple Store in Melbourne has gone viral.

So these men who work @ the Apple Store, refused to let in Somali/Sudanese students in. Racially discriminating them

In the 20-second clip, three boys are confronted by security guards and a store employee. "Do you know what's happening right now?" he says. "These guys are just worried about your presence in our store."

The confrontation is met with confusion by the boys, who ask what the issue is.

"They're worried you might steal something," says the man.

"Why would we steal something?" asks one of the boys.

"Guys, guys, end of discussion. I need to ask you to leave the store."

It's believed the Apple Store in the video is in Highpoint Mall, Melbourne.

The video was shared rapidly on Twitter, with many shocked at the footage.

when ppl try to act like Australia is some multicultural paradise ๐Ÿ˜Š๐Ÿ˜Š๐Ÿ˜Š๐Ÿ˜Š๐Ÿ˜Š https://t.co/aOesIO4Wcx

Im so disgusted rn, he even had the audacity to say 'mm its okay' when they asked why they'd even steal. Wow https://t.co/yBtREcI42z

So 3 Somali & Sudanese boys were refused to enter a store because the man said "we're afraid your gonna steal something" ew I'm so disgusted

Being a black African in Australia is a very overlooked and unique experience.

Apple looked into the situation and apologize to the customers involved, a spokesperson said in a statement.

"Inclusion and diversity are among Apple's core values," the statement reads. "We believe in equality for everyone, regardless of race, age, gender, gender identity, ethnicity, religion or sexual orientation. That applies throughout our company, around the world with no exceptions."

BuzzFeed News has reached out to the men in the video.

Brad Esposito is a news reporter for BuzzFeed and is based in Sydney, Australia.

Contact Brad Esposito at bradley.esposito@buzzfeed.com.

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