Video uploaded two days ago showing a group of Sudanese and Somali students getting rejected from entering an Apple Store in Melbourne has gone viral.
It's believed the Apple Store in the video is in Highpoint Mall, Melbourne.
The video was shared rapidly on Twitter, with many shocked at the footage.
Apple looked into the situation and apologize to the customers involved, a spokesperson said in a statement.
"Inclusion and diversity are among Apple's core values," the statement reads. "We believe in equality for everyone, regardless of race, age, gender, gender identity, ethnicity, religion or sexual orientation. That applies throughout our company, around the world with no exceptions."