The Darwin Chilli Co. are facing criticism after apologising for Australian Prime Minister Tony Abbott, and calling him an idiot.
The feature has been present on the bottles for some time now - but generated steam after the Facebook Page Bill Shorten Will NEVER Be Prime Minister posted an image of the bottle on their page.
The page is also responsible for social commentary on politicians, like this one on former – and first female – Prime Minister of Australia, Julia Gillard.
The controversy led to a 2224.4% increase in traffic on the Darwin Chilli Co's Facebook page.
And the company ran out of their product, leading to an early vacation and a thankyou note on the Bill Shorten Will NEVER Be Prime Minister Facebook Page.
It is a joke, and nearly everyone gets it.It is actually an old school labeling joke that started in France in the 80's when a clothing company wrote under their washing instructions that they were sorry that their president was an idiot.There are recent examples in the US. Google it.The reaction has been 99.9% of people laugh and see the humor. A very small % get butt hurt and have no sense of humour, and think that 11 tiny words on the back of one of bottles is the worst thing in living memory. But at the same time they think that charging $100k for a university degree or charging families to take their kids to the doctor or cutting defense force pay increases or pension are all good ideas. Oh dear. Please excuse me while I go outside and beat myself with a big stick for being such a bad Australian and ruining the country.