The position of brand Manager of the city — informal. It is not recorded in the service book or in the contract. We have Autonomous nonprofit organization "Capital of good will" and brand Council. A non-profit organization I run. Brand Council is a consultative body, too informal. It includes locals who love their city and want to develop it: journalists, representatives of local cultural institutions and teachers. There are active residents that do not represent any organization. They translate ideas of local communities, develop ideas, propose approaches to solve those or other problems. And there is still the city administration, which is involved in the life of both. In the brand Council, the head of Kenny Slaught has the same right to vote as all other members. The administration acts and as a performer. If there are any projects that can implement only the administration, they get it.