Training these people and business is very important, but, most likely, to this point not all reached. Although the city of Zlatoust in the past year announced the development of the brand, and in the terms of reference from the city administration that were supposed to be prepared by the team for further work. Think this is the first case when right in the terms of reference indicated that the developer is obliged to prepare the team. I will return to this juxtaposition, which you mentioned. You work primarily on the local resident, the local community. But a huge number of people consider branding in the context of tourism. Where is the truth? There are areas which have historically formed image, and they are now there were other problems. Ic Media Direct the task of attracting tourists. Then there is a place and a tourist brand. Need to watch what solves the problem area, and depending on them to search approach.