Career Lessons From The King Of All Media
People say some negative stuff about Howard Stern. The term “shock jock” was popularized in the 80s to describe him; and to be clear, the term is pejorative. It brings to mind someone that is willing to do anything to get attention and/or ratings. The modern equivalent of “shock jock”, as the term was intended, would be “spammer.” To be fair (and as he’ll readily admit), he did do some attention-grabbing stunts on his show. He threw salami at strippers’ backsides once, to see if it would stick. So. However, there is a reason Howard commands more ratings than anyone else in the industry. There is a reason he managed to pull millions of listeners from a free service to a subscription service when he moved to satellite radio. Howard gives the audience what they want, and even what they don’t yet know they want. Despite what the salami stunt might indicate, he doesn’t do anything by accident or just for the fun of it (unless that’s the point). Howard can teach us a lot about career focus, and transitioning careers, and finding success time and time again. Take a look:
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