Shell’s Let's Go! Arctic campaign comes after exhaustive market research, in which we found out that people like straight talk about oil, and that what they prize most is honesty and enthusiasm about the challenges in obtaining it, with sensitivity to environmental and cultural ramifications riding a distant second.
The site also has a Kids section featuring a game called Angry Bergs, where the player has to defend an oil rig by melting icebergs that approach it.
Right now, the polar ice caps of our planet are melting.
That's bad—but it's also good!
That's right! It's bad because our planet needs ice at the poles. But it's good because when the polar ice melts, we at Shell can go up there to get more oil, which can do a whole lot of things. Thanks to oil:
- Mommy and Daddy can drive to the store to buy you new toys.
- Companies like Mattel™ can build new toys.
- Engineers can drive to work to design new, better toys that are even more fun to play with.
- When you're done with your toys, trucks can take them away to dispose of.
Oil can even help us fix some of the problems that melting ice causes.