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This Is Not A Real Neon Nike Sign

It's a CGI masterpiece by artist Rizon Parein for the brand's #Sejamax campaign.

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Rizon Parein created his most intricate neon works to date for Nike's #Sejamax campaign.

He started playing with the art form three years ago, after looking at neon signage as objects instead of light. "Nike briefed me with a comp of previous neon art I had done and sent over some vector designs," explained Parein.

Parein made a main neon visual and switched out certain parts for the three different ads ...

... which feature professional footballer David Luiz, world-renowned surfer Pedro Scooby, and beach volleyball champions Maria Clara and Carol Salgado.

"These are the details that make all of the difference," he remarked.

Again, all done on the computer! Parein's Nike neons, which herald the arrival of the Air Max Glow in the Dark and Air Max Reflective shoes in Brazil, can be found both online and in stores.

More here.

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