David Brooks' parody capsule biography of Mitt Romney today ("The Romneys had a special family tradition. The most cherished member got to spend road trips on the roof of the car. Mitt spent many happy hours up there, applying face lotion to combat windburn.") was met with wide incomprehension.
The reflexively partisan quarters of Twitter weighed the column for allegiances and decided that Brooks had sold Romney out.
I ran into Brooks in the sweaty line outside the convention's media center, where he was rueful and said he should have anticipated the incomprehension at a column that was "originally intended as a parody of the media storyline."
The reaction, he said, was "regrettable but predictable."
"Taste in humor is entirely partisan."
Ben Smith is the editor-in-chief of BuzzFeed and is based in New York.
Contact Ben Smith at firstname.lastname@example.org.
Got a confidential tip? Submit it here.