How To Improve Your Social Media Property Photos
Social media is becoming one of the biggest ways that we share everything. Whether this is personal information, boosting a website for SEO, promoting a business, or even trying to sell real estate, social media has become a significant platform in how we share our content. After all, you literally can reach thousands of people just by posting a few photos. This is why we recommend that if you're in the real estate business, you should take full advantage of social media and its ability to share your listing with the world. The only catch here is that you need to make sure that your photos are of the highest quality and are optimized according to the media platform that you choose. In this article we will share with you the different ways how you can improve and optimize your real estate photos for social media.
The first thing that you want to do before posting a listing on social media is decide which platform that you're going to use to share your content. The reason it's important to know which media outlet you'll choose, is because each platform will have a different type of format that will need to be integrated when posting the photo. For example, when you use Facebook you can post multiple pictures in a single status, or create an album dedicated to your listing. However, on Instagram it only allows you to upload one image at a time. And in most cases users will get annoyed or frustrated if you post multiple photos at once on Instagram. So, in this case you’ll want to group your photos into one collage photo before posting.
The same is true for Pinterest and Twitter, because each requires a different layout. For instance, Pinterest uses a long and rectangular style, while twitter is short and rectangular. That is why it is important to know which media platform you want to use, so you can properly size and optimize your photo for its intended destination.
The second thing to keep in mind is that you'll want to work with what you have. Meaning, you don't have to spend a ton of money on an expensive camera or go through a professional photo shoot if you have a decent camera and know how to take a proper picture. For instance, an iPhone 7 has an extremely high quality camera. Making the need for an expensive camera or professional photographer unnecessary.
Thirdly, you'll want to make sure that no matter which social media platform you use you’re highlighting your listings top features. In order to do this, you'll want to make sure that the house or apartment unit is properly staged. If you have experience in staging than you may not need to enlist the help of a professional. However, if you have no experience or are just simply bad at interior design, make sure you bring someone on board who can help you stage your listing beautifully. The devil is truly in the details, and you'll want to make sure that your listing captures the attention of your audience quickly.
The fourth thing you’ll need to know is that when you’re taking your pictures, you want to remember the rule of thirds. The rule of thirds simply dictates that your photo is literally broken up into thirds. Meaning, your subject is not in the center of the photo, rather it is slightly to the side at either the top or the bottom of the photo. This just helps make your listing look more appealing and gives it a higher-quality composition. Plus, when you have quality photos you can also use them in other ways. For instance, you can use them for the online real estate virtual tours tool. By implementing your photos through real estate virtual tours, you are further expanding your reach on the web, while not having to add any extra expense to your budget.
Finally, you have to think about perspective. You want to make sure that you’re giving your potential clients an adequate representation of your listing. So, make sure you are adding in all of the proper elements, and taking the photos at proper angles to truly give buyers the full picture. If you do all of these things, you will not only be able to improve your photos on a social media platform. But you will also help to sell your listing quickly and efficiently.