• Viral badge

Kylie Jenner Revealed Her New Skincare Line And There’s Already A Backlash

"Do NOT pay this billionaire your hard earned money so you can tear up your precious faces with tiny bits of walnut."

In case you missed it, Kylie Jenner is expanding her already impressive beauty empire later this month with the release of a skincare line.

Kylie Skin

Kylie Skin launches May 22 and will consist of six products: foaming face wash, vanilla milk toner, walnut scrub, vitamin C serum, face moisturiser, and eye cream. Individual product prices have yet to be revealed, but the entire set will retail for $125.

Kylie Skin

As well as the six main products, Kylie Skin will also be selling travel bags for $22 and makeup removing wipes for $10.

To celebrate the skincare announcement, Kylie posted six short videos to her YouTube channel, explaining the use of each product. Interestingly, the comments for each of these videos have been switched off, which was probably a good idea since people already have thoughts, and not all of them are good.

The sticking point for a lot of people rested on one product in particular — the walnut face scrub. In the video, Kylie said the scrub was "gentle enough to use every day", although she claimed to use the product two or three times a week.

Kylie Skin

She went on to acknowledge that other walnut face scrubs are "kinda harsh" but reassured fans that hers wouldn't be too abrasive. The video ended with Kylie claiming that the walnut face scrub was her secret to a fresh face.

Kylie Skin

Walnut scrubs have been an issue of contention within the beauty industry for years, with some dermatologists suggesting that the particles can cause micro-tears on the skin’s surface which allow bacteria to enter the deeper layers of the skin.

And that's when the comments started pouring in.

walnut exfoliating scrub: twitter:

People couldn't believe that Kylie was selling the scrub, especially considering that walnut apparently isn't good for your skin.

Imagine trying to market walnut scrub as gentle, first off. 2nd, lol 2-3 times a week?! 🥴 https://t.co/fTwSg6pMS6

@kylieskin do NOT pay this billionaire your hard earned money so you can tear up your precious faces with tiny bits of walnut. DO NOT

@kylieskin Walnut is so bad for your skin long term and that is well known. This does not give me hope for the rest of the products because it means they didn’t do the bare minimum research.

People were also reminded of another product — the St. Ives Apricot Scrub — which also has a less than glowing reputation from people online.

Omg not WALNUT Kylie the girls have been dragging St. Ives for 10 years now lol read the ROOM https://t.co/GlTFO2XMpC

In fact, in 2017 St Ives’ parent company was sued by two women who claimed the apricot scrub, which includes walnut shells, caused "irritation" and "inflammation" of the skin. The lawsuit was eventually dismissed a year later.

@kylieskin The LEAPS AND BOUNDS in chemical exfoliants at the cutting edge of skincare and you and your team give us St Ives Apricot 2.0?? The nerve.

@kylieskin you’re really selling a repackaged version of that st ives apricot scrub and pretending it’s innovative

Somebody else, who claimed to be a licensed esthetician, chimed in on the debate, confirming that walnut can cause tears in the skin.

@kylieskin Licensed Esthetician here, You should not be exfoliating everyday!!!!! 1x a week MAX!! And Walnut will cause micro tears in your skin, using it everyday will result in couperose skin (broken capillaries)

As well as all of this, people also pointed out that Kylie's wealth and resources mean she probably has access to the best dermatologists and skincare treatments.

*being a billionaire who gets consistent facial treatments by professionals as well as cosmetic enhancements like fillers and has access to expensive skincare products. My secret to a fresh face xo https://t.co/JPU3Vkw78l

if I have to watch one more person “yas qween” this charlatan, who has round the clock access to the best dermatology on the planet and is trying to sell you crushed up nuts in a toothpaste tube, I.... https://t.co/37uMfeZ8wQ

If you really believe that Kylie Jenner’s skin looks the way it does from using her new skincare line, then you deserve the consequences of a walnut face scrub

Of course, others were excited for the release of Kylie Skin, and considering the products won't be released until later this month, it might be a little premature to judge the collection.

i’d sell my limbs to be on @KylieJenner PR list for kylieskin

i’d sell my limbs to be on @KylieJenner PR list for kylieskin

We'll just have to wait until May 22 to find out if Kylie Skin has been worth the wait. BuzzFeed has reached out to reps of Kylie Jenner for comment.

Ben Henry is a celebrity reporter for BuzzFeed UK and is based in London.

Contact Ben Henry at ben.henry@buzzfeed.com.

Got a confidential tip? Submit it here