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Updated on Sep 18, 2020. Posted on Sep 14, 2020

Kim Kardashian Responded To Backlash Over Her Maternity Shapewear Line After Jameela Jamil And Chrissy Teigen Got Involved

"I wish we could just normalize just focusing on the inside of a pregnant body, not the outside. You don't need your shape corrected or hidden."

Kim Kardashian has responded to recent criticism of her Skims shapewear brand after she announced a new maternity line over the weekend.

David Livingston / Getty Images

On social media on Saturday, Kim revealed her latest venture would offer "comfort and support for your changing body during and after pregnancy" and would be available in various colours and sizes.

Chrissy Teigen, who confirmed her pregnancy last month, was one of the first people to praise Kim and and the maternity line, posting multiple videos to her Instagram story.

🎥INSTAGRAM | Chrissy via Instagram Stories | @chrissyteigen

However, Kim's announcement was met with mixed reviews, with some questioning the need for shapewear during pregnancy.

@KimKardashian @skims Excuse my ignorance but who’s trynna shape their pregnant bodies? Y’all don’t like being comfy and free and loose when pregnant? It’s pretty much the only time you can be as shapeless and free and comfy as you want! 🤔

Jameela Jamil was one of those critics, tweeting that women should "be allowed to be pregnant and get bigger" without feeling embarrassed or self-conscious of their body.

It would be so cool if pregnant people could just be allowed to be pregnant and get bigger and not be self conscious, and enjoy the miracle taking place inside their body and not have to worry about feeling embarrassed/shamed that their body is changing for an amazing reason.

"I wish we could just normalize just focusing on the inside of a pregnant body, not the outside," Jameela continued in an Instagram caption. "You don't need your shape corrected or hidden."

Frazer Harrison / Getty Images

"You just need to try and ride with this miracle and do your best to be as happy/comfortable as is possible within your circumstances," she added. "Pregnancy is hard enough, with enough worries already.

"And look if you're just doing it for support then great!" the Good Place actor finished. "But for the many I saw saying they need it to look less fat during pregnancy...you look fucking GREAT as you are!"

With the backlash spreading online, Chrissy added her own perspective, explaining that the shapewear wasn't about making pregnant women look smaller.

on the controversy that is pregnancy shapewear: it’s not to be smaller. these brands aren’t pressuring us to be smaller. thanks for looking out for us everyone but we’re good! https://t.co/8arPjfDiUl

Chrissy agreed with a fan who said that pregnancy shapewear has offered them support and pain relief, adding that being told you look small when you're pregnant isn't actually a compliment.

@natalaame if anything, pregnant people hate hearing "oh you're so small!" because it kind of implies our baby isn't growing. I def hate that more than "wow you popped!"

Well, Kim saw the criticism and debate herself, responding on social media: "Skims maternity line is not to slim but to support."

In further tweets, Kim explained what materials had been used in some of the garments and how it would help with discomfort and pain during and after pregnancy.

and the compression on the leggings helps with pain relief caused by swelling. It is also worn after you have given birth and provides the comfort and support that most women need after delivery especially if you are recovering from a cesarean.

The KUWTK star finished: "I am incredibly proud to provide a solution that will provide comfort and support during the times that we all need it most."

Based on the majority of positive feedback we have received so far from pregnant women around the world, I am incredibly proud to provide a solution that will provide comfort and support during the times that we all need it most, during pregnancy and after.

In further Instagram videos, which Kim reposted to her own story, Chrissy went on to defend the maternity line once more, saying: "It is not at all about making pregnant women feel like our bodies aren't beautiful and miracles."

Instagram: @https://www.instagram.com/chrissyteigen/?hl=en

"We know that's true," she said. "We're very happy to be pregnant. We don't think that these are making us feel like we can't look like ourselves. We don't think that."

"None of us think that this is making us smaller," she added. "We do it so we feel high and tight and honestly it feels easier to get up, it feels easier to move around."

BuzzFeed News have reached out to reps of Kim Kardashian for further comment.

Ben Henry is a celebrity reporter for BuzzFeed UK and is based in London.

Contact Ben Henry at ben.henry@buzzfeed.com.

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