If there's one thing we all know about JoJo Siwa, it's that she has a thing for bows.
I mean, yes, she's also super successful at the age of just 16, owns a car that's plastered with pictures of her face, and is the idol of North West, but the bow thing is, like, her brand.
In fact, JoJo's bows are so popular among her fanbase that she's apparently sold around 80 million of them, which is definitely part of the reason why she's worth an estimated $12 million.
And the bows are so important that JoJo's never usually seen without one in her hair. Which brings us to today...
Jumping on TikTok (I hear that's where all the cool kids are these days), JoJo posted a video about the fact that she was nearing 19 million followers on the app. That's a hell of a lot, I think you'll agree.
So, to mark the milestone, JoJo set a challenge — if she hit 19 million followers in 24 hours, she would do whatever the top comment on the video told her to. That's...very bold.
The comments came in quick and fast with a bunch of wild suggestions nearly making the cut.
But the comment that came out on top won by more than 100,000 likes — fans wanted to see JoJo looking "normal" for the day (aka without the bow and other festive decorations).
"I can't take it off," JoJo joked in a later video, looking exceptionally stressed.
But a bet's a bet, and JoJo wasn't going to let us down. BAM!
OK, so we only saw a very brief glimpse at the end of a TikTok video, but there's Ms Siwa with no damn bow. Who'd have thought!
The "historical moment" was watched more than 13 million times, receiving almost 40,000 comments and 2.2 million likes.
Fans absolutely loved seeing JoJo with her hair down and without the bow.
In fact, most people thought the social media star should wear it that way more often.
However, JoJo jumped back on Instagram a little while later with the bow firmly back in place, this time celebrating a YouTube milestone — hitting 11 million subscribers!
Just another casual day in the Siwa household!
Ben Henry is a celebrity reporter for BuzzFeed UK and is based in London.