I'm sure you've heard of Jeffree Star — as one of the biggest makeup artists on YouTube, it's pretty hard not to know who he is.
With more than 13 million subscribers on the site, 11 million on Instagram, and three million on Twitter, it's fair to say Jeffree has a lot of fans. However, he recently came under fire for dragging one of them after they tried to use him for self-promotion.
It all started when Jeffree congratulated someone on scoring a job at Ulta Beauty, a store that stocks Jeffree's makeup collaboration with Morphe.
Omg congrats babe!! 🔥💖 https://t.co/4JXfNRCTdK
One of Jeffree's fans took the opportunity to try and promote their work, replying to the tweet with a recent picture.
Lucky Charmed ☘️🍀🔮
However, Jeffree clearly wasn't happy with the tactic. In a series of now-deleted tweets, he called Keanu Balani out for "making this about you".
When Keanu replied and said it didn't feel good to be talked to like that, Jeffree replied once more, referencing his own career ascension.
Posting the deleted tweets, Keanu said he'd spent "hundreds of [his] own hard earned minimum wage dollars" on Jeffree's products and was only trying to make something of himself.
Others soon saw the screenshots and voiced their opinions, criticising Jeffree for his response to the fan.
This is the man y’all support? You guys support this GROWN man talking to one of his supporters like this? ....CANT RELATE.
how trash can you be to your own supporters? 👀
Wow @JeffreeStar this is really disappointing and makes me super sad. I 💯 get your point but this is just so just flat out mean that I can’t get my head around it. I’m not sure what he did to deserve any of this and frankly it just hurts my heart to see this kid being shit on. https://t.co/9iTy1OqoVW
Adding more drama to the situation, another Twitter user then claimed to have also had a not-so-pleasant interaction with Jeffree, which apparently resulted in getting blocked.
HE DID THE SAME TO ME - INBOXED ME ABUSE AND THEN BLOCKED ME SO I COULDN'T HAVE MY SAY!!!! wtf if going on ,when you spend your hard earned cash on someone you believe in you deserve RESPECT BACK.... #jeffreestar whore must be his Fav Word cause I'm one to Apparently 😶😑 https://t.co/1PuCudLEEW
However, while some criticised Jeffree for his actions, others saw fault on both sides.
@why_are_taken @keanubalani @JeffreeStar facts
In fact, many people defended Jeffree's reaction.
Keanu responded to one person who suggested it might've been a little inappropriate, saying: "In hindsight wish I never did it."
@inklynng @joannenhi @PaintedTragic22 @itsNICKSNIDER Oh 100% in hindsight wish I never did it. Was a spur of the moment decision. Had his notifications on, saw he just posted, and since I just posted thought I would shoot my shot. Wrong timing but still wish he would’ve treated me like a human
Jeffree himself doesn't appear to be too bothered by the situation, replying to a tweet that seemed to reference the drama.
@Rosiettestonet Facts 😂💯