In case you haven't been on the internet for the last 24 hours, Rihanna has just released her first makeup range, Fenty Beauty. Here she is at the launch looking flawless.
One of the biggest talking points about the makeup range so far has been about the diversity of the campaign, and of the range itself (the foundation comes in 40 different shades).
All I'm saying is @rihanna didn't come to play 🤷🏽♀️
The diversity was clear to see in the first video for Fenty Beauty, which appeared on Rihanna's Instagram and included a wide range of models with different skin tones.
So it's no surprise that at the launch last night in NYC, Rihanna spoke about the importance of diversity. Talking to Refinery29, Rihanna said she "wanted things that girls of all skin tones could fall in love with".
Talking about the process of creating the range, she continued, "In every product I was like, there needs to be something for a dark-skinned girl, there needs to be something for a really pale girl, there needs to be something in-between."
Everyone needs to hear @rihanna talk about why creating inclusive makeup shades is so important. @fentybeauty 👏👏👏
Here's what she said in full:
"I wanted things that I love. Then I also wanted things that girls of all skin tones could fall in love with. That was really important for me. In every product I was like, ‘There needs to be something for a dark-skinned girl, there needs to be something for a really pale girl, there needs to be something in-between.’ There’s red undertones, green undertones, blue undertones, pink undertones, yellow undertones — you never know, so you want people to appreciate the product and not feel like: ‘Oh that’s cute, but it only looks good on her."
And when she spoke to ET about the importance of diversity, Rihanna said possibly the greatest thing of all time: "All women deserve to feel beautiful and all women deserve to have a choice and an option when they go to the makeup counter."
She then wrapped it all up in a kickass bow by saying: "I don’t think that’s fair to limit it to one shade or one group shade. Women love makeup and they should all be included."
PEEP!! THAT!! SHADE!! RANGE!!@rihanna DID THAT SIS #FentyBeauty
I thought it was impossible to love Rihanna even more, but I guess I was wrong.
