TikTok Star Bryce Hall Accused Ariana Grande Of Throwing Shade To Promote Her Album, And It Didn't Go Down Very Well

    "She's Ariana Grande??? She doesn't need to use you to promote herself."

    Uhhh, so here's something that went down on the internet this week: Ariana Grande being casually accused of throwing shade at TikTok stars to help sell her albums?

    David Crotty / Patrick McMullan via Getty Image

    It all started last week when the most followed woman on Instagram marked the release of her sixth studio album, Positions, with a lengthy Zach Sang interview.

    The interview covered a lot of ground, but one thing that made people's ears prick up was Ariana's take on Halloween being canceled this year because of the coronavirus pandemic.

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    "Couldn't we have just stayed at home for a few more weeks like all the other countries that were fine and are better than we are?" she said. "Did we really all need to go to fucking Saddle Ranch that badly that, like, we couldn't have waited for the deathly pandemic to pass?"

    Not content with stopping there, she added: "Like, we all really needed to put on our cowgirl boots and ride a mechanical bull that bad. We all needed that Instagram post that badly?"

    Now, Ariana didn't name anybody specifically, but it wasn't long before people began to assume she was indirectly referencing TikTok stars, many of whom have been relentlessly partying despite the pandemic.

    Instagram: @jamescharles / Instagram: @tanamongeau

    It's been a whole thing for months now, with people constantly calling out the likes of James Charles and Charli D'Amelio for attending parties and flouting precautions put in place to keep everybody safe.

    In fact, at one point, the mayor of Los Angeles got involved, turning off the power at one particular TikTok house to try to put a stop to the partying.

    Following Ariana's interview, Dixie D'Amelio, who was spotted at Saddle Ranch with Noah Beck, was asked about her comments. She said Ariana was right.

    However, when Bryce Hall was asked about it recently, he had quite the hot take. He started his response by saying Ariana had picked an "easy target" before suggesting she might've also been breaking the rules herself.

    "She's not wrong but, like, [it's] unnecessary [to] call out a specific group when there's other people doing it," Bryce went on. "She knew TikTokers have a high audience. She knew a lot of people would agree because there's a lot of people that hate TikTokers especially."

    And then came the big one — Bryce suggesting that Ariana had "obviously" been using TikTok stars for clout and marketing purposes.

    TikTok star @BryceHall tells ‘Hollywood Raw,’ @ArianaGrande slammed influencers partying during pandemic as a mere “marketing move”: "She knew that TikTokers have a high audience. She knew a lot of people would agree, because there's a lot of people that hate TikTokers...”

    "I mean, it was obviously, like, a marketing move and good for her," he said. "But, like, she's not wrong."

    Well, you can probably imagine what the internet and Ariana Grande fans thought about that. Let's just say it didn't go down very well.

    NOT BRYCE HALL SAYING ARIANA CALLING OUT TIK TOKERS FOR GOING TO SADDLE RANCH WAS A MARKETING MOVE 💀 She’s Ariana Grande??? She doesn’t need to use you to promote herself 😭😭😭 PLEASE

    Quick Fact: Despite only having 2 videos, Ariana got +4M more followers than him on Tik Tok (his most popular platform) Attention Seeker (@BryceHall):15.1M Ariana: 19.1M

    It didn't go down well at all!

    bryce hall really sat and said that ARIANA GRANDE was shading tiktokers as a marketing strategy for her album.... sir miss grande has 200 million MORE followers than you on instagram, she ain't needing to use you and your friends names for clout she's ariana grande. who are you

    @westsidezz he thinks ariana grande.... someone who has broken records and won over 100 awards. is using tiktokers as a marketing strategy....... 🧍‍♀️

    Bryce didn't appear to be too concerned about the reaction. In fact, he seems to be doing just fine after passing 3 million subscribers on YouTube.

    shit i need to start doing real estate! i could get some serious $$$$$ livin rent free in some of y’all’s heads

    You can watch Ariana Grande's full interview here, and Bryce's interview over here.

    Ben Henry is a celebrity reporter for BuzzFeed UK and is based in London.

    Contact Ben Henry at ben.henry@buzzfeed.com.

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