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    37 Hair Products That Will Probably Shock You With Their Efficiency

    Get ready to say "wow."

    We hope you love the products we recommend! All of them were independently selected by our editors. Just so you know, BuzzFeed may collect a share of sales or other compensation from the links on this page if you decide to shop from them. Oh, and FYI — prices are accurate and items in stock as of time of publication.

    1. A collagen coating hair protein treatment that takes your dry, tired hair and turns it into the silky-soft locks you've always wanted.

    hand holds tube of treatment
    before: my hair looking dry and hay-like after two uses: hair looking soft and silky
    Rebecca O'Connell / BuzzFeed

    Promising review: "My hair used to be really soft, and then I discovered hot tools and hair dye. While my hair looks good I really missed the soft texture. This works so well. There are no instructions on the box but I washed my hair with my usual shampoo, towel-dried it, worked about two quarter-sized dollops through my hair, let it sit for 20 minutes and then rinsed out. I went to bed with wet hair, which usually results in my hair being kind of tangled and rough looking, but I woke up and my hair was as soft and silky as it was before I started coloring it. I'm totally in love with this product, I have long, fine hair but this doesn't leave it greasy or weigh it down. I'll definitely buy again." —Ellie

    Get it from Amazon for $12.50.

    2. A Quench & Curl conditioner that'll help keep your curls bouncy, healthy, AND smelling delicious, thanks to a nice peach-and-clove scent.

    model with curly hair holds the bottle

    Thyme & Reason makes paraben-, sulfate-, and cruelty-free products with 100% recycled bottles. They donate 1% of annual sales each year to help preserve and restore the planet.

    Promising review: "LOOOVEEEE THIS! I have been looking for something other than Function of Beauty to keep my curls bouncy and hydrated, and this is the only conditioner I have tried that does that (plus it is a lot cheaper). It has a nice scent but can be slightly overpowering. It doesn't help with frizz but I think I am going to add some anti-frizz drops into it! definitely get this if you have curly hair!!" —mholmes

    Get it from Target for $8.99.

    3. A guava-scented Rescue and Repair kit featuring rescue spray and leave-in conditioner that detangles, hydrates, and protects against harmful UV light.

    two bottles of hair products

    Ceremonia is a Latinx-owned brand founded by Babba Rivera that sells haircare, hats, and other hair-related accessories.

    Get it from Ceremonia for $35

    4. A silicone-free L’Oréal lamellar treatment ready to inject some serious shine into your hair. This banishes dullness in seconds, leaving you with a lustrous, bouncy 'do without weighing it down.

    brown bottle with the text
    to the left, an image of brown hair with the text / Via @lorealparis, / Via @lorealparis

    Apply this directly to wet hair avoiding the roots, massage it in for eight seconds, then rinse.

    Promising review: "This is an amazing product for my curly hair that gets frizzy in the Florida heat. I have used tons of conditioners and other products that usually left my fine hair weighted down but had little effect on the frizz. I saw an immediate difference with the first use and have already ordered my second bottle so I don’t run out. Since my hair is chin-length and thin, I use less than the recommended amount. I’ve left it on overnight for deep conditioning and love the feel and texture." —Gail Stadnick

    Get it from Amazon for $8.97.

    5. An absorbent microfiber towel that dries your hair quickly while being super gentle and nondamaging.

    model dries hair with towel

    Promising review: "My medium-length, fine, and wavy hair clings to water. It takes ages for my hair to air-dry on its own, and I don't like using blow-dryers or other hot tools. This towel dries my hair quickly, and there's noticeably less frizz compared to a regular towel. I can also wrap the towel into a turban, which is remarkable because I have a fairly large head for a woman (no kidding, my graduation cap wouldn't fit on my head, and it just had to be pinned in place). Summary: This towel is at the top of my list for beauty purchases, no question." —Erin

    Get it from Amazon for $20.99 (available in four colors).

    See BuzzFeed's full review of this awesome towel.

    6. A foldable hair dryer or mini straightener so you can have all your favorite tools while traveling without sacrificing your entire carry-on.


    Promising review (hair dryer): "This is the PERFECT size and POWER you need for traveling! I love that this is tiny, but is just as powerful as the bigger ones. I've been to 28 countries, and am heading to eight more this year. Get this — you will love it just as much as I do!" —DebLuv'sAmazon

    Promising review (straightener): "This does the job and is small enough to keep in my toiletries bag so it's always there when I travel. Ordered it while I was away, arrived quickly and saved the day!" —Cathy L

    Get the hair dryer for for $16.99 or the straightener for $13.99.

    7. A microwavable headband that gives you beachy curls in just 30 minutes. Simply wrap the warm headband around your head, tuck in your hair, and let sit. It's a low-heat option that delivers hot-tool results.

    before: editor with frizzy hair and loose waves during: hair wrapped in headband after: hair now has some loose curls
    Rebecca O'Connell / BuzzFeed

    I love this thing! Whenever it's extra humid out or my hair is feeling drier than usual, I like to use it to give my hair shape and cut down on frizz. It's really easy to use and I get consistently wonderful results. Despite the microwaved band being warm at best, it gives me nice curls that stay in shape all day. 

    Get it from SoCalCurls on Etsy for $18.99 (available in two colors).

    8. Or Octocurl, a no-heat hair curler that you wear overnight to achieve anything from fun beachy waves to tight curls. 

    Reviewer with 3B/3C hair wrapped around the octocurl, which is wrapped around their head
    The same reviewer showing their beautifully defined curls the next day

    Promising review: "This product was very easy to use and my hair actually curled! My hair is naturally very straight and fine, and I am allergic to most hair product so I try to avoid using any. I ran a wet hairbrush through my hair to dampen, rolled each hair strand around two of the vertical strips, rolled up, and used the provided hair ties to tie each strand up. The next morning I ran my fingers through my hair and I was done! It is fast, easy, and the final result exceeded my expectations." —Verona B.

    Get it from Amazon for $27.99+ (available in three styles and nine colors).

    9. A bottle of Sun Bum's cruelty-free heat protector so you can go ahead and use that straightener without worrying that you're *completely* frying your hair.

    blue liquid in spray bottle

    I don't know why it's so hard to find a good heat protector! For the longest time, I settled for one that smelled so bad, I had to hold my breath when I used it. When I finally stumbled upon this option at the pharmacy, I grabbed it without hesitation. I've used it a few times now and I'm a big fan! First of all: It looks really cool. It comes with separated clear and blue liquids that you need to shake up before using. It has an unoffensive, tropical scent that doesn't linger in my hair for long. It's a little pricey, but a little goes a long way.

    Get it from Amazon for $14.99.

    10. A bottle of biotin shampoo that will not only make your hair silky soft, but might also give you a little more of it to enjoy.,

    Promising review: "This is a very nice product, I started using this shampoo a short time ago and the results have been fantastic, my hair feels very soft and shiny and it has helped me with the hair loss. I totally recommend it. I also started using a biotin vitamins." —Alfonso Medrano

    Get it from Amazon for $9.95.

    11. A Sachajuan leave-in conditioner made especially for those of us with thinner hair. It adds body and hydration without weighing you down.

    Amazon, Rebecca O'Connell / BuzzFeed

    I have fine, thin hair and am always looking for products that will help add moisture without sacrificing volume. This stuff offers weightless hydration that lasts all day. My hair feels so much softer and my waves are more defined. I love that it comes in a spray bottle for easy application that ensures even coverage. It's def worth it if other leave-in conditioners have been weighing you down. 

    Get it from Amazon for $28.

    12. Silk18 Natural Conditioner has jojoba, keratin, shea butter, green tea, and other ingredients that help moisturize and nourish your dry hair.,

    I use this conditioner and love it! I expected it to smell like maple syrup, but I think it actually smells like sugar cookies.

    Promising review: "This product, honestly and truly, is a miracle product. I know, I know — you've heard it before. You've tried argan oil, conditioning treatments, overnight creams, curl cream, mousse, keratin, coconut oil, and pretty much every brand of shampoo/conditioner on the shelf. LOOK NO FURTHER THAN THIS PRODUCT. Silk18 makes my hair look less brassy, and evened out the shape of the curls and made them much bouncier. I think it's important to say that the top of my hair is EXTREMELY damaged from bleaching/straightening. The curls underneath formed thick, perfect ringlets and looked even better than my top layer. So even though I know it still looks very poofy to some, just know that this is seriously such a huge improvement for me." —Jenny

    Get it from Amazon for $9.69.

    13. Verb Ghost Oil gets its name thanks to its spooky ability to totally disappear into your hair. It's so lightweight, you'll forget it's there (until you realize how soft your hair is now).,

    Promising review: "Love this oil! It smells so good and makes my hair so soft! Love the price point on Verb products, too. :)" —Mbautista50

    Get it from Amazon for $18.

    14. Miss Jessie's Pillow Soft Curls softens, styles, and holds curls. Big, soft, bouncy curls are in your future!,

    Promising review: "So, I have super-big, curly hair, but sometimes it looks frizzy and uneven. I used Pillow Soft Curls for the first time and it's soooooo soft and my curls are twice the size — bouncy, soft, shiny, and voluminous!! AND it smells great. I def recommend!!" —Ashley Santana

    Get it from Amazon for $21.49.

    15. Garnier Fructis 1 Minute Hair Mask is an affordable hair mask option that makes your hair silky soft faster than you get their commercial song stuck in your head.

    jar of hair mask

    Here is the Transplants song for you, because I know you want to listen to it now.

    Promising review: "It was packaged well and smells amazing. I am mixed with 3c hair and was looking for something to help bring the moisture back. It is important to me that my hair products avoid drying alcohols, silicones, and parabens. This treatment fits the bill! I applied after finger detangling in the shower and plopped my hair into a shower cap for a few hours. It looks and smells great! I will be repurchasing soon." —Rudi H.

    Get it from Amazon for $7.97.

    16. Neutrogena clarifying shampoo scrubs your hair of any product buildup, keeping it lightweight and silky soft.

    clear shampoo bottle

    This shampoo is a must for everyone! Use it once a week to "reset" your scalp and get rid of the residue that's weighing down your hair. My hair has felt a lot healthier and softer since using this. Just remember not to use it too often because it does dry out your hair a little bit.

    Promising review: "After moving to Colorado Springs I noticed that my hair felt dry as straw and look dull. The hard-water buildup on my tresses was causing me great stress! So I ordered this clarifying shampoo. I love the way the shampoo smells and the way it leaves my hair feeling softer and cleaner. After one use my hair literally looked shinier and less dull." —Mentally in Paris

    Get it from Amazon for $4.83.

    17. IGX Mistress has instant results — just apply to damp hair and feel your hair immediately become more manageable and silky.

    left: model's frizzy hair right: hair with well defined curls

    This stuff is extremely legit! It smells great and I can feel a difference the second I put it in my hair. It's lightweight and makes my hair a lot more manageable.

    Promising review: "I LOVE this product. I have literally spent years and hundreds of dollars trying various products that either weigh my hair down or don't do what they say they will. I tried this on a whim and love it! This will be a staple for me. It smells delicious, moisturizes, and smoothes even in the most humid days. My hair stays light and soft. FYI, my hair is fine and course, wavy, and dry. Highly recommend!" —antied77

    Get it from Sephora for $29.

    18. A pack of bendy foam curling rods for a traditional way to get awesome curls without the pain of hard plastic rollers.

    gif of model using curlers
    reviewer showing off loose curls

    Promising review: "I love it: The longer you leave them on, the tighter the curl. I have very straight hair and these have curled my hair without using a heating tool. I highly recommend it." —Amazon Customer

    Get a pack of 42 from Amazon for $12.99.

    19. A box of Invisibobble hair ties that will keep your hair in place without pulling or damaging it.

    Promising review: "I’ll never wear any other ponytail holder from now on! These work so well! My hair doesn’t break and I’m constantly wearing it in a bun. I was surprised how well these worked and held my hair tightly in place. The best part is that after a day they shrink back to the size they originally started as." —Sarah

    See our review of these hair ties (#1).

    Get a pack of three from Amazon for $4.99+ (available in five colors).

    20. A bottle of the super-popular Ghost Oil from Verb — a lightweight oil that you won't even notice is there, but still manages to nourish dry hair from roots to ends. 👻

    Promising review: "This stuff has changed my hair game. I have excessively bleached hair. But this stuff is so great to my hair; it has returned it to a soft, healthy, silky feeling. My regime is wash, condition for a while or use a protein treatment, let it dry till it's damp, then I run like two or three pumps through my hair (I have long, thick hair) and work it into the bleached parts. I dry and then add a little more after. I also add more before curling my hair to protect it from heat damage. The amount you get for the price is astonishing, considering most hair oils are less product for like twice as much. Buy it: works great, smells great, feels great." —Eva

    Get it from Amazon for $18.

    21. A foaming leave-in treatment that's easier to distribute evenly, ensuring that every strand gets some love.

    beaker shaped bottle with pump sitting in foam

    I love this stuff! It makes my hair feel super soft and healthy. The foaming pump works well and dispenses a lot with each pump. Since it's foaming, it lasts a long, long time.

    Get it from Amazon for $17.

    22. A water defense prewash to protect your hair from being assaulted in the shower from water and shampoo. Consider this your hair's armor before going into battle.

    This formula includes coconut oil, cysteine, keratin, avocado oil, aloe extract, panthenol, and niacin. It's designed to help protect your hair when it's most vulnerable: wet and getting beat up in the shower.

    Promising review: "A prewash for your hair! WTH? Sounds weird but it has become necessary for my hair routine! I spray this throughout my hair before stepping foot in the shower and put my hair in bun. After doing my shower thing and letting the prewash set in, I then wet my hair and shampoo. Using this prewash to help fight dehydration (which causes frizz) has helped my thirsty locks immensely! It also has a very nice, almost nonexistent smell." —JenBun24

    Get it from Sephora for $29.

    23. A bottle of tasty blueberry biotin gummies you'll actually want to eat every day.

    reviewer with thinning hair
    reviewer with now full hair

    Seriously, these things are the highlight of my day. Biotin is said to promote hair and nail growth, as well as improve skin (but your results may vary). Each bottle comes with 100 gummies that provide 1,667% of the daily value of biotin.

    Get it from Amazon for $10.99.

    24. A diffuser hair dryer attachment perfect for people with curly or wavy hair.

    model uses hair dryer with device added to the end

    The device fits on the nozzle of most hair dryers. It helps volumize and preserve the natural texture of your hair, so you can keep your curls bouncy and frizz free.

    Promising review: "FINALLY!! A diffuser that actually fits AND stays on! This design is genius! There are two buttons on the side that release a clasp which allows the diffuser to adjust to different-size hair dryers. Thanks to my hair dryer and this diffuser my shoulder-length (medium-thickness) hair dries lickety-split with body galore!" —MICHELLE L KELLY

    Get it from Amazon for $20.99.

    25. A deep-conditioning treatment for textured hair that one might describe as "parched." This wonderful goop will give your thirsty mane the moisture it needs.

    fingers dip into thick treatment in jar
    model works cream through wet hair

    Promising review: "GLORIOUS!!!!!! I was recommended this item at Sephora as I have curly hair and wanted a product that will satisfy my hairs needs. Today with a few weeks of using it I can definitely say that my hair is healthy and thriving with this conditioner — and THE SMELL!!!! is amazing. Even after a whole day or errands or workout, the beautiful mint beach island smell is lingering in my hair and I love it! The consistency of this product is thick and creamy, but it is very nice and refreshing."—Ely1993

    Get it from Sephora for $36.

    26. Bomba Curls Forbidden O — it uses pure coffee seed and castor oil to create a lightweight leave-in product that moisturizes the scalp and promotes hair growth.

    bottles with squirt tops and tropical labels
    Bomba Curls

    Bomba Curls was created by Afro-Dominicana Lulu Corder and makes products that aim to help curly hair grow and stay healthy. This oil is cruelty free!

    Promising review: "My hair instantly felt softer, and my curls were more defined. The oil also helped when slicking my hair into a bun." —Katherine A.

    Get it from Bomba Curls for $22.

    27. A bottle of Fanola No Yellow Shampoo to turn your brassy-yellow blonde to a cool ice-queen blonde in no time.

    Get more info on this impressive shampoo in our deep dive into Fanola No Yellow Shampoo here.

    Promising review: "I'm not one to leave reviews, but this product deserves it! Holy cow! I was going to go into the salon to brighten my hair up, but after discovering this product I cancelled my appointment. I'm totally in love! This shampoo is not drying at all and just after two washes, I achieved my desired results! I can't recommend it enough!" —Rachael

    Get it from Amazon for $7.45+ (available in three sizes).

    28. An argan oil hair serum with vitamin E and aloe vera for shine, because your hair deserves proper nutrition too!

    hand holds small spray bottle
    before: reviewer hair looking a little frizzy after: hair looking silky and shiny

    Promising review: "I found this product through a BuzzFeed article for those with frizzy hair and THIS PRODUCT DID NOT DISAPPOINT! I put this serum through the ringer; I got this to stand up to Bay Area fog AND the nasty, humid heat wave we got a couple weeks ago. No frizz, no extra curls. Nothing! On top of that, it made my hair super glossy. I'm very impressed. Heads up though, a little goes a long way. One pump is enough to cover my hair and I have medium length hair." —Amazon Customer

    Get it from Amazon for $11.99.

    29. A creamy deep conditioner for anyone with 3a–4c hair. Thanks to its super-fruit oil formula, it provides a lightweight hold that leaves curls and coils feeling soft and moisturized.

    the bag container of hair product
    BuzzFeed shopping editor showing her curly hair after using the product
    Kayla Boyd / BuzzFeed

    Bread Beauty Supply is a Black woman–owned business that was founded by Maeva Heim in 2020.

    Promising review: "LOVE this product! My hair is very dry and frizzy but this product made my hair so much more manageable and soft. I will definitely be getting more once I’m out!" —Nivedhitha

    Get it from Sephora or Bread Beauty Supply for $28.

    30. A DreamGirls comb-out treatment to alleviate some of the pain and frustration that comes with detangling natural hair. Its botanical-infused formula will make brushing curly hair a total breeze. 

    The bottle

    DreamGirls is a Black-owned, female-founded, *and* family-run haircare brand founded by Tonya Thompson and Sharie Wilson.

    Promising review: "This TLC Comb-Out is the best product EVER!! It leaves my hair feeling so soft with no tangles. It even brought out my natural curls. And the best part about the TLC Comb-Out is that a little goes a long way for me!" —Kam

    Get it from DreamGirls for $26.99.

    31. And a detangling brush that reduces tugging and keep curls intact.

    Promising review: "I’m in love with this brush. For someone who used to spend anywhere between 6-12+ hours detangling my 4c Z-pattern hair, I literally can get my hair detangled in 30 minutes or less. And my hair is like a fluffy cloud afterward. If you don’t already have this brush, you’re honestly missing out. 10/10 recommend." —Dee

    Get it from Amazon for $5.99 (available in four colors).

    32. A bottle of hair oil capsules chock-full of vitamin B5 and keratin so you can properly hydrate your hair, even on the go.

    They're cruelty free and the capsules are biodegradable!

    Promising review: "I have very straight hair and thin hair so I have to be very careful when using certain products, because they might make my hair very greasy. I wanted this particular product because of the amazing-sounding hair nutrients in it. I also think the packaging is super cute. At first, I was afraid that this would make my hair a greasy mess, but let me tell you, I threw caution out the window after I used this for the first time. Miraculously, it did not make my hair weighed down or greasy. In fact, it was like it doubled in volume and shine, literally like magic. Plus the scent is absolutely heavenly. I have been using this for about once a week and my hair has been thicker, healthier, shinier, softer, and best of all it has been shedding less!" —Lauren

    Get a bottle of 30 capsules from Amazon for $26.75.

    33. A hair-finishing stick to smoosh down all those annoying flyaways that escaped your bun.

    A reviewer showing their messy bun with flyaways in the back
    The same person showing their neater, slicked-back bun after using the hair-finishing stick

    Promising review: "I have super-fine hair with lots of breakage. No matter how I put my hair up I have bad flyaways. This stuff is great! So easy and it stays better and looks smoother than stiff hairspray." —Jill Stilfield

    Get it from Amazon for $7.99.

    34. Or an edge control gel that'll help lay edges and baby hairs for a sleek look without the unwanted flaking and residue.

    reviewer's before photo of her natural edges and baby hairs
    after photo of the hair slicked back and laying down

    BUT we want to add that no one should feel pressure to lay their edges unless they way want to! Check out "Just A Friendly PSA That You Don't HAVE To Lay Your Edges Down If You Don't Wanna."

    Promising review: "Hands down! The best edge control I have ever used and I have used a lot of them. Stayed all day! No flakes and nongreasy! And this one is not even the strongest in the line. Love this product!" —Seabea2013

    Get it from Amazon for $7.50+ (available in two sizes).

    35. An anti-frizz shampoo from Grown Alchemist that uses ginger, manuka extract, and plant-derived liposomes to help smooth your damaged locks and bring them back to their former glory.

    bottles lined up

    Promising review: "Don't hesitate to buy this shampoo! You can FEEL the difference in quality as soon as it starts to lather. My hair has never felt cleaner or been so full of volume! This product is gold and I will definitely be purchasing again." —Leighton Blake

    Get it from Amazon for $49.

    36. A dry shampoo foam (OK, fun) that's basically a shower in a bottle. It'll freshen up your mane and add shine without leaving any residue. It only takes 60 seconds to dry so you can apply and go!


    Promising review: "I have very very fine and fragile hair. It’s wavy (2b to 2c with some 3a curls mixed in) My ends are dry and my scalp gets very oily quickly. When the product arrived I was on second-day hair. I worked the foam through my roots and the sides on my head, the most oily places for me. It was easy to work through and it smells so fresh and clean. My results were amazing! My roots looked clean, no residue or buildup like powder dry shampoos. My scalp does not itch and it gives my fine, flat hair a ton of volume. Also, my hair looks thicker when I use it. I usually can’t go more than a day or two without washing my hair. With this product I was able to go four days without washing my hair." —Amelia Tilton

    Get it from Amazon for $7.06+ (available in four formulas).

    37. An exfoliating shampoo that uses charcoal to lift away impurities and unclog hair follicles and coconut oil to moisturize and prevent flakiness.


    Briogeo is a Black-owned, woman-owned business specializing in haircare.

    Promising review: "Started to get really bad dandruff, something I had never dealt with before. I received this as a sample and fell in love, now on my second tub. I can't get enough of the scent, like chocolate peppermint. Very soothing and has gotten rid of my dandruff completely. The results were almost immediate!" —cgriggs

    Get it from Sephora for $42.

    Looking for the perfect gift for any occasion? Check out all of BuzzFeed’s gift guides!

    illustrated gift guide

    Reviews have been edited for length and/or clarity. 

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